Cracking Idea, Gromit! Robo-Kettle kids have inventing off to a tea

Bright-spark school kids who designed a machine which is every hot drink lovers dream have won a competition to find inventors of the future.

The device named ‘The Robo-Kett and Muganator’ was designed by Year Five pupils at Marden Bridge Middle School in Whitley Bay and has been chosen as the North East winner of the 2008 Cracking Ideas competition.

Cracking Ideas is the biggest Government backed project of its kind and uses a combination of specific lesson plans, teaching resources and a dedicated website -www.crackingideas.com - to encourage innovation among Key Stage Two pupils as part of the National Curriculum.

The competition has been judged by the UK Intellectual Property Office which rated 'The Robo-Kett and Muganator' among the best inventions nationwide, and it will now battle it out with six other schools from around the country for the national title judged by Wallace and Gromit creator Nick Park.

Success in the competition is not a new concept for the pupils at the Whitley Bay School since this is the second consecutive year that the school has topped the creative charts with their Cracking Ideas. They came top of the North-East region last year, and are hoping to go a step further by winning the national competition this year.

The pupils from Marden Bridge Middle School came up with a design which effortlessly creates the perfect hot drink. It has storage compartments for all the essential drink-making ingredients, and even fills itself with water! Nothing goes to waste because the all the rubbish gets recycled and used to power the self-sufficient machine.

The Cracking Ideas project was developed by the UK Intellectual Property Office which encourages innovation and is responsible for intellectual property rights.

Among Marden Bridge Middle School’s prizes is a laptop, board games signed by Nick Park and a selection of DVDs and other goodies. If they are successful in the national competition they will be presented with an original bespoke trophy made by the model making department at Aardman Animations and a preview screening of the new Wallace and Gromit short film 'A Matter of Loaf and Death'.

Mr Charlton, the class teacher of the winning pupils at Marden Bridge Middle School, said the youngsters had put huge effort into the competition:

"The children worked so hard on the project and really enjoyed the whole process. I am really impressed with the initiative and how it managed to draw out the creative instinct in the children whilst still keeping a strong educational element to the process."

"We are delighted to have come top in the North-East region for the second year in a row! We are all keeping our fingers crossed that we can go on to win the national competition this year."

Minister of State for Higher Education and Intellectual Property David Lammy said:

"This competition is all about encouraging young people to translate their imagination into reality. Britain has a wonderful tradition of creativity - and we want to nurture the next generation of inventors. This is a fine example of what youngsters can do when they get their chance."

More information on Cracking Ideas can be found at www.crackingideas.com

Notes to editors

• For more information, pictures and interviews, contact Nick Mason or Jo Bishop at Mason Media on 0151 239 5050 or 07961 791 469, email jo@masonmedia.co.uk
• The names of the pupils who designed ‘The Robo-Kett and Muganator’ are Faye Wheatley, Hannah Gordon, Rebecca Steele and Robyn Ford.
• Cracking Ideas is the biggest Government-backed project of its kind and uses a combination of specific lesson plans, teaching resources and a dedicated website -www.crackingideas.com - to encourage innovation among Key Stage Two pupils as part of the National Curriculum
• The project was developed by the UK Intellectual Property Office who formulate and implement domestic IP legislation. Policy responsibilities include patents, trade marks, designs and copyright. More information is available at www.ipo.gov.uk
• Aardman, based in Bristol (UK) co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series and television commercials for both the domestic and international market. Their multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercials productions.