IP Insight
Edition 28, July 2009
Trading value
You can be technologically perfect, but get nowhere fast if you IP is set up the wrong way. Always take your cue from the market.
Designing demand
New ideas matter more than ever for businesses looking to give their customers a reason to buy.
Broken confidence
Ideas are at their most delicate in their early stages.
How can you encourage your employees to invent and how should you reward them when they do
A patent attorney takes a look at the obligations an employer has to an employee inventor and at what an employer can do to encourage innovation.
Cracking Ideas
Do you know any 4 to 16 year olds who have what it takes to win the next Cracking Ideas competition.
IP in the news
Another batch of IP related stories which have attracted media attention over the past month.
Your questions answered
Frequently asked question about IP issues and strategies.