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Reviewed 8 September 2010

The Patent Office Intellectual Property Awareness Campaign visits Macclesfield

A wealth of intellectual property advice and practical help will be on offer to small and medium sized enterprises at an event to be held in Macclesfield on 5 February 2007.

Free information on a wide range of intellectual property matters - from patents, trade marks, new designs legislation, commercial and mediation services - will be available at the Patent Office Intellectual Property Awareness Day at the Sir James Black Conference Centre, AstraZeneca, Alderley Park, Macclesfield, Cheshire, SK10 4TG.

Organised by The Patent Office and supported by Business Link the event brings together representatives from the professional bodies The Institute of Trade Mark Attorneys (ITMA) and The Chartered Institute of Patent Attorneys (CIPA) under one roof.

The event is a unique opportunity to obtain quality advice in a relaxed and informal setting. A presentation by the Patent Office will focus on the intellectual property system and the benefits of protecting your business’s intellectual assets. A local entrepreneur will share their experience of working with the Patent Office and highlight the benefits of protecting intellectual property rights.  ITMA and CIPA will also deliver a short presentation about their role in the intellectual property field.

Speaking about the latest Patent Office initiative Barry Treves, President of the Chartered Institute of Patent Attorneys (CIPA) said; "For many years The Patent Office has worked very hard to enhance the awareness and understanding of the intellectual property system throughout the UK. This worthwhile activity benefits not only individual users of the system but also the economy as a whole which is why the Institute is delighted to lend its support to this campaign".

Philip Harris, President of the Institute of Trade Mark Attorneys (ITMA), said: "ITMA is totally supportive of moves to increase awareness of Intellectual Property (IP) in the UK and I am pleased that so many of our members are supporting the regional events by offering free consultations. I wish the venture every success."

Miles Rees, Business Development Manager, The Patent Office said;

"The Patent Office is keen to offer improved services for its customers. By bringing experts in the intellectual property arena together at the Intellectual Property Awareness Days we are providing a one-stop shop for local people. There will be help on hand for every type of business. Intellectual property is important and relevant to any business whether it is a multinational or a sole trader".

"We have a strong commitment to provide businesses with help, support and advice, and we recognise the need to deliver the best quality service to all our customer’s so that can protect their intellectual property assets."

The Patent Office Intellectual Property Awareness Day takes place on the morning of 5 February 2007 at the Sir James Black Conference Centre, AstraZeneca, Alderley Park, Macclesfield, Cheshire, SK10 4TG Entry to the event is free and places are limited and can quickly become oversubscribed. To avoid missing out, bookings should be made in advance by contacting by email or for further information please contact the Events Team on +44(0)1633 814708.

Editors' notes:

  • The average small business relies heavily on the intellectual capital – and it is not just innovative new products or clever inventions. It is tied up in the reputation of the company and its services which can all be protected by various legal systems. Those same systems can be used by other companies defend their intellectual assets. There is a whole minefield of opportunities and threats that many small businesses ignore at their peril.
  • At the outset, most companies are aware of the choice of their company name and, if they have created a new product, then will be aware of the need to protect it with a patent. Many, however, are unaware of the ability to protect their work, or the power of trademarks or the danger of infringing other peoples’ intellectual assets.
  • The four main types of IP are:

    Copyright - Copyright protects material, such as literature, art, music, sound recordings, films and broadcasts.

    Designs - Designs protect the visual appearance or eye appeal of products.

    Patents - Patents protect the technical and functional aspects of products and processes.

    Trade Marks - Trade Marks protect signs that can distinguish the goods and services of one trader from those of another.

    However, IP also covers trade secrets, plant varieties, geographical indications, performer’s rights and so on.
  • Often, more than one type of IP may apply to the same creation.

Date of release: 12 January 2007