Trade marks policy issues

We are responsible for formulating and delivering UK policy trade mark topics. The following detail the latest position on the main issues that we deal with:

Branding in a Modern Economy

In collaboration with the British Brands Group and the CBI, the IPO are organising a conference to discuss the significance of brands to the UK economy.

Ambush marketing

Ambush marketing occurs when one product brand pays to become a sponsor of a large-scale event (usually a sporting event) and a competing brand cleverly connects itself with the same event without paying the sponsorship fee.

Look-a-like packaging

Look-a-like items are items that look like a well known brand. The product may have very similar packaging; same size, same type and shape of container and very similar graphics and or a similar brand name as that of a brand leader and therefore may benefit from another product's reputation.