Branding in a modern economy 2

Tuesday 29 November 2011

This Ministerial event followed up on the 'Branding in a modern economy' conference held in 2009. The aim of the day was to review progress made since in understanding the contribution of branding to growth, and to explore further how branding may contribute to the UK economy. More specific objectives were to:

  • report on progress made in understanding the role of branding, and its potential contribution to the UK economy
  • explore research undertaken and its implications for brands
  • identify potential future priorities for policy makers, and
  • explore further the extent to which branding can help deliver economic growth.

The conference

During the morning, following the keynote speech PDF document(297Kb), presentations outlined the research recently undertaken and panel discussions followed up on points raised. In the afternoon, four interactive sessions explored key themes developed in the 2009 conference in more detail, to identify potential priorities for future action on how the UK can move forward in respect of branding performance. This was followed by a two further presentations and discussions which explored more generally the value of brands to the economy. The invitation PDF document(582Kb) includes the full agenda for the day.

A report PDF document(800Kb) of the day’s events, is now available.

You can also get a flavour of the day by searching #BrandsIP11 on Twitter External Link to see comments tweeted live during the day, and what others said.

This was an experiment for the office, to see how useful it would be and how we can use these sorts of tools in the future. We were pleased to see that it generated a good level of interest and received a pleasing number of retweets, comments and questions from those who followed it on the day.