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About trade marks (brands)

Portrait photo of Dr Jonathan Elms, Institute for Retail Studies and quotation
WARNING: we are aware that companies and individuals are sending misleading invoices to applicants for, and owners of, intellectual property rights.

What is a trade mark (brand)?

  • Acceptable and unacceptable trade marks
  • What is a Brand?

Benefits of registration

  • The benefits of registering your trade mark
  • How to protect unregistered trade marks

Further advice

  • FAQs
  • More help with your trade mark questions

Trade marks quiz

  • How much do you know about trade marks?

Play 'Spot the trade mark'

Can you spot all the trade marks in this interactive game?