Trade mark decision
- BL Number
- O/475/13
- Decision date
- 26 November 2013
- Hearing Officer
- Mrs A Corbett
- Mark
- MAX
- Classes
- 02
Grounds
- Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Distinctive and dominant components
- Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Composite word and device marks
- Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Treatment of descriptive / allusive elements
- Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Particular visual / aural / conceptual considerations
- Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Importance of first element
- Sections 5(1), 5(2) and 5(3) Average Customer - Consumer attention levels
- Sections 5(1), 5(2) and 5(3) Average Customer - Purchasing process
- Sections 5(1), 5(2) and 5(3) Likelihood of Confusion - Decisions in other jurisdictions
- Sections 5(1), 5(2) and 5(3) Likelihood of Confusion - State of the register
- Sections 5(1), 5(2) and 5(3) Dilution Cases - Reputation
Full decision O/475/13 343Kb