Exciting new exhibition venue announced

Wallace and Gromit Present A World of Cracking Ideas is an exciting experience sponsored by the Intellectual Property Office in collaboration with Aardman and the Glasgow Science Centre .

In the exhibition Wallace and Gromit will guide students through the world of innovation to discover how simple ideas can transform into life changing products and how intellectual property impacts on our everyday lives.

Visitors will have the opportunity to learn:

• Everyone can innovate
• Creativity has value
• Innovators own their ideas
• Ownership should be respected
• Innovation and creativity can be linked to financial reward
• Ideas can be exploited if protected by intellectual property rights
• Innovation is exciting, being creative is fun, being enterprising is exhilarating

Wallace and Gromit Present a World of Cracking Ideas runs from 2 April 2010 to 30 November 2010.