Patent decision

BL number

O/302/19

Concerning rights in

GB1512827.5

Hearing Officer

Mrs S E Chalmers

Decision date

31 May 2019

Person(s) or Company(s) involved

Adobe Inc

Provisions discussed

Patents Act 1977 Section 1(2)

Keywords

Excluded fields (refused)

Related Decisions

O/303/19, O/304/19

Summary

The invention provides an alleged contribution of a system for replacing an existing policy for selecting advertisements with a new policy generated by adjusting high-dimensional vectors that express the policies; estimating the performance of the new policies, such as in relation to revenue, number of selections or number of conversions, and calculating statistical guarantees of the estimates; and replacing the existing policy with the new policy if the statistical guarantees indicate that the new policy is likely to meet or exceed the performance of the existing policy.

The Hearing Officer applied the four-step approach set out in Aerotel/Macrossan in the light of the judgments in Symbian, AT&T and HTC amongst others and found that the invention was excluded as a method of doing business and program for a computer as such. The application was refused.

Full decision O/302/19 191Kb