Patent decision

BL number
O/304/19
Concerning rights in
GB1513640.1
Hearing Officer
Mrs S E Chalmers
Decision date
31 May 2019
Person(s) or Company(s) involved
Adobe Inc
Provisions discussed
Patents Act 1977 Section 1(2)
Keywords
Excluded fields (refused)
Related Decisions
O/303/19, O/302/19

Summary

The invention provides an alleged contribution of a system for replacing a current policy for selecting advertisements to be communicated to client devices with a new policy if statistical guarantees indicate a level of confidence that the predicted performance, such as in terms of revenue, number of selections or number of conversions, of a new policy is the same as, or better than, the current policy.

The Hearing Officer applied the four-step approach set out in Aerotel/Macrossan in the light of the judgments in Symbian, AT&T and HTC amongst others and found that the invention was excluded as a method of doing business and program for a computer as such. The application was refused.

Full decision O/304/19 PDF document193Kb