Patent decision
- BL number
- O/304/19
- Concerning rights in
- GB1513640.1
- Hearing Officer
- Mrs S E Chalmers
- Decision date
- 31 May 2019
- Person(s) or Company(s) involved
- Adobe Inc
- Provisions discussed
- Patents Act 1977 Section 1(2)
- Keywords
- Excluded fields (refused)
- Related Decisions
- O/303/19, O/302/19
Summary
The invention provides an alleged contribution of a system for replacing a current policy for selecting advertisements to be communicated to client devices with a new policy if statistical guarantees indicate a level of confidence that the predicted performance, such as in terms of revenue, number of selections or number of conversions, of a new policy is the same as, or better than, the current policy.
The Hearing Officer applied the four-step approach set out in Aerotel/Macrossan in the light of the judgments in Symbian, AT&T and HTC amongst others and found that the invention was excluded as a method of doing business and program for a computer as such. The application was refused.
Full decision O/304/19 193Kb