Patent decision

BL number
O/360/19
Concerning rights in
GB1513354.9, GB1513362.2 and GB1513405.9
Hearing Officer
Mr H Jones
Decision date
24 July 2019
Person(s) or Company(s) involved
Adobe
Provisions discussed
Section 1(2)(c)
Keywords
Excluded fields (refused)
Related Decisions
None

Summary

All three applications are concerned with inventions that assist marketing professionals in creating marketing activities by improving their awareness regarding the success of previously deployed marketing activities. Tracking data from previous deployment can enable marketers to choose content and content creators best suited to the marketing activity being created. Metadata recording the nature of the device used or the environmental conditions when creating content can be tracked and associated with an indication of effective deployment of content. Content can also me rated based on usage. In all three applications, the hearing officer found that the inventions related to both a method of doing business and a program for a computer as such, and the applications were refused.

Full decision O/360/19 PDF document229Kb