Patent decision

BL number

O/397/19

Concerning rights in

GB1513414.1

Hearing Officer

Mr H Jones

Decision date

12 July 2019

Person(s) or Company(s) involved

Adobe Systems Incorporated

Provisions discussed

Section 1(2)(c)

Keywords

Excluded fields (refused)

Related Decisions

O/360/19

Summary

The application relates a method of predicting the effectiveness of online advertising by correlating click data and conversion data over time and generating various prediction values, allowing selection of subsequent online advertising based on the effectiveness of earlier performance. The hearing officer found that the invention related to a method of doing business and a program for a computer as such. The application was refused.

Full decision O/397/19 205Kb