Trade mark decision

BL Number
O/0385/26
Decision date
5 May 2026
Hearing Officer
Ms S Wilson
Mark
The McHug or The McHug burger
Classes
43

Grounds

  • Section 3(6) Bad Faith - No intention to use
  • Section 3(6) Bad Faith - Knowledge of opponent's use in the UK
  • Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Distinctive and dominant components
  • Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Composite word marks
  • Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Treatment of descriptive / allusive elements
  • Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Family of marks
  • Sections 5(1), 5(2) and 5(3) Dilution Cases - Reputation
  • Sections 5(1), 5(2) and 5(3) Dilution Cases - Link
  • Sections 5(1), 5(2) and 5(3) Dilution Cases - Unfair advantage of repute
  • Revocation / Proof of Use - Dates - genuine use

Full decision O/0385/26 PDF document571Kb