Trade mark decision

BL Number

O/0397/26

Decision date

8 May 2026

Hearing Officer

Ms Leisa Davies

Mark

NOAH Exist in Your Scent LONDON (figurative)

Classes

01, 03, 04, 05, 16, 21, 35

Grounds

• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Distinctive and dominant components
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Composite word and device marks
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Particular visual / aural / conceptual considerations
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Imperfect recollection
• Sections 5(1), 5(2) and 5(3) Average Customer - Purchasing process
• Sections 5(1), 5(2) and 5(3) Dilution Cases - Reputation
• Sections 5(1), 5(2) and 5(3) Dilution Cases - Link
• Revocation / Proof of Use - Dates - genuine use
• Revocation / Proof of Use - Variant forms of marks - use with another mark
• Revocation / Proof of Use - Variant forms of marks - use with matter added or subtracted
• Revocation / Proof of Use - Variant forms of marks - stylistic / presentation differences

Full decision O/0397/26 741Kb