Trade mark decision

BL Number

O/199/20

Decision date

30 March 2020

Hearing Officer

Ms S Wilson

Mark

SWISSLIFE FOREVER

Classes

05

Grounds

• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Distinctive and dominant components
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Treatment of descriptive / allusive elements
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Importance of first element
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Conceptual distinctions
• Sections 5(1), 5(2) and 5(3) Average Customer - Consumer attention levels
• Sections 5(1), 5(2) and 5(3) Dilution Cases - Reputation
• Sections 5(1), 5(2) and 5(3) Dilution Cases - Link
• Revocation / Proof of Use - Dates - genuine use
• Revocation / Proof of Use - Partial revocation - arriving at a fair description of goods / services

Full decision O/199/20 344Kb