Trade mark decision

BL Number

O/787/22

Decision date

13 September 2022

Hearing Officer

Mrs E Fisher

Mark

BURGER BAE LOVE AT FIRST BITE

Classes

43

Grounds

• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Distinctive and dominant components
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Composite word and device marks
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Importance of first element
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Conceptual distinctions
• Sections 5(1), 5(2) and 5(3) Average Customer - Different consumer groups
• Procedural Issues - Costs – litigants in person, actual, security for

Full decision O/787/22 316Kb