Trade mark decision

BL Number
O/199/20
Decision date
30 March 2020
Hearing Officer
Ms S Wilson
Mark
SWISSLIFE FOREVER
Classes
05

Grounds

  • Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Distinctive and dominant components
  • Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Treatment of descriptive / allusive elements
  • Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Importance of first element
  • Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Conceptual distinctions
  • Sections 5(1), 5(2) and 5(3) Average Customer - Consumer attention levels
  • Sections 5(1), 5(2) and 5(3) Dilution Cases - Reputation
  • Sections 5(1), 5(2) and 5(3) Dilution Cases - Link
  • Revocation / Proof of Use - Dates - genuine use
  • Revocation / Proof of Use - Partial revocation - arriving at a fair description of goods / services

Full decision O/199/20 PDF document344Kb