Trade mark decision

BL Number

O/236/11

Decision date

4 July 2011

Hearing Officer

Mr C Bowen

Mark

HAVANA CLUB MAXIMO

Classes

33

Grounds

• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Distinctive and dominant components
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Composite word marks
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Treatment of descriptive / allusive elements
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Importance of first element
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Imperfect recollection
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Family of marks
• Sections 5(1), 5(2) and 5(3) Average Customer - Identification of
• Sections 5(1), 5(2) and 5(3) Average Customer - Consumer attention levels
• Sections 5(1), 5(2) and 5(3) Distinctive Character of Earlier Trade Mark - Any unusual issues
• Sections 5(1), 5(2) and 5(3) Likelihood of Confusion - Decisions in other jurisdictions
• Sections 5(1), 5(2) and 5(3) Likelihood of Confusion - State of the register
• Other Issues - Treatment of foreign language words

Full decision O/236/11 126Kb