Trade mark decision

BL Number
Decision date
23 September 2002
Appointed Person
Mr David Kitchin QC
Asda Stores Limited
Giorgio Beverly Hills Inc
Section 5(2)(b)


Section 5(2)(b): - Appeal dismissed. Opposition failed.

.. - ..

Points Of Interest

  • 1. See Hearing Officer's decision dated 14 March 2002 (BL O/116/02).


In his decision dated 14 March 2002 (BL O/116/02) the Hearing Officer had decided that the respective marks GEORGE (the distinctive element in the applicant's mark) and GIORGIO were not confusingly similar and therefore there was no likelihood of confusion at the relevant date.

On appeal the opponent argued that the Hearing Officer had given insufficient weight to the visual and aural similarities of the respective marks, which were in fact the same name in the English and Italian languages; had given insufficient weight to the reputation of the GIORGIO mark and had wrongly taken account of the BULER decision which had not been cited by either party at the hearing before the Hearing Officer.

The Appointed Person examined the opponent's complaints fully but concluded that the Hearing Officer had made no error in principal in comparing the respective marks and he agreed with the Hearing Officer's view that the evidence filed by the opponent did not prove that GIORGIO had an enhanced reputation in relation to Class 3 goods. The Appointed Person accepted that there was merit in the final point re BULER but accepted that the Hearing Officer had merely quoted it to make the point that a consumer would recognise a well known forename such as GEORGE and would be put on inquiry if the name was encountered with a different spelling. Appeal dismissed.

Full decision O/532/02 PDF document25Kb