Trade Mark Journal No.2026/026 26 June 2026

UK00004398597 7 June 2026 (35,41,42)

Image for mark UK00004398597 INTERNATIONAL CUSTOMER EXPERIENCE INSTITUTE THE EXPERIENCE EXCELLENCE DNA CODE THE EIGHT UNIVERSAL STRANDS OF EXPERIENCE EXCELLENCE LEADERSHIP, GOVERNANCE & INTENT 1 2 VOICE, PARTNERSHIP & ENGAGEMENT INSIGHT, INTELLIGENCE & EVIDENCE 3 4 TRUST, FAIRNESS & INTEGRITY PEOPLE, CULTURE & BELONGING 5 6 JOURNEY, CONNECTION & DELIVERY INNOVATION, LEARNING & EXCELLENCE 8 VALUE, IMPACT & OUTCOMES EXPERIENCE
Class 35
Business management and consultancy in the field of customer, employee, digital and organisational experience; organisational maturity assessments and benchmarking; business research and surveys.
Class 41
Education, training, workshops, seminars and conferences in experience excellence; professional certification and accreditation of individuals; examination services; publication of texts and standards; arranging and conducting awards programmes;   publication of standards for experience excellence.
Class 42
Development of standards for experience excellence; testing, evaluation, auditing and certification of organisations against standards; quality assurance; research and development of frameworks and methodologies.

Robert McLellan Keay