Trade Mark Journal No.2025/023 6 June 2025

WO0000001847784 (35,42)

Office of origin: United States of America

Date of International Registration:8 November 2024
Date of designation in the UK: 8 November 2024
Image for mark 1847784 RELO METRICS

International priority date claimed: 9 May 2024 (United States of America) (98541962)
Class 35
Business data analysis in the field of sponsorship for athletes, teams, leagues, events, and brands; business management consulting and advisory services in the field of sponsorship for athletes, teams, leagues, events, and brands; business consulting services related to monitoring branding and sponsorships; business consulting services in the field of sponsorship for athletes, teams, leagues, events, and brands; business monitoring and consulting services, namely, providing insight and marketing guidance for predicting, calculating, or analyzing consumer attention time behaviors and market trends; marketing services in the nature of media monitoring, namely, monitoring print media, television, radio, social, digital and other media for customer-specified topics, gathering relevant content on those topics, and providing reports and analysis of that media content to others for business purposes; brand evaluation services, namely, brand recognition analysis; business consulting and preparation of business reports that analyze live events, broadcast media, online platforms, social media, marketing data, sponsor data, and consumer sentiment; providing consumer information about the goods or services of others via the internet, or other computer or communications networks, based on image recognition technology; marketing services in the nature of media monitoring using omni-channel software to monitor live events, broadcast media, online platforms, internet websites, or online publications for customer-specified topics or content, and providing reports and analysis of that online content to others for business purposes; providing statistical research, analytics and predictive indexes in connection with the monitoring and measuring of real-time or substantially real-time live events, broadcast media, online platforms, and social media communications for business purposes in the field of sponsorship for athletes, teams, leagues, events, and brands; advertising services that utilize omni-channel software and ai to provide contextual analysis of advertisements for others in the field of sponsorship for athletes, teams, leagues, events, and brands; advertising services that utilize omni-channel software and ai to provide categorization of advertisements for content publishers, dsps, and advertisers in the field of sponsorship for athletes, teams, leagues, events, and brands; sports marketing services; market research services in the field of sponsorship for athletes, teams, leagues, events, and brands; market analysis and research services for the sports and sponsorship industries; market research services consisting of collecting, correlating, analyzing, and providing reports regarding sports event and sports venue advertising and signage, advertisements, and sponsorship marketing; sports venue advertising, signage, and placement revenue review; business research and consulting analysis, market research, and analytics related to fan media, purchasing behaviors and spending patterns; market research regarding fan engagement with sports content on media, effect and value of sports personality endorsements, and fan shopping behaviors.
Class 42
Software as a service services featuring software for contextual analysis in the field of sponsorship for athletes, teams, leagues, events, and brands; software as a service services in the field of sponsorship for athletes, teams, leagues, events, and brands used for contextual analysis for sponsorship, advertising and marketing; software as a service services featuring software that uses AI to provide advertisers with key insights; platform as a service services featuring AI-powered sports marketing platform in the field of business consulting and marketing; software as a service services featuring software for use in valuation of athletes, teams, leagues, events, and brands and in monitoring connections between athletes, teams, leagues, events, and brands; providing on-line non-downloadable software that enables users to monitor connections and relations between athletes, teams, leagues, events, and brands and to receive valuation information about athletes, teams, leagues, events, and brands, all of the foregoing online non-downloadable software provided via a website; software as a service services, namely, hosting software for use by others that uses image and natural language comprehension software to provide advertising and business insights, including contextual targeting and brand-safe advertising; software as a service services featuring software that uses AI to provide consumers with contextual classification and targeting, brand safety and sustainability, and sentiment evaluation; software as a service services, namely, hosting software for use by others that uses AI to provide consumers with content classification, keyword detection, named entity detection, major event classification, object detection, sentiment classification, threat classification, hate logo detection, and scene classification; software as a service services featuring software that provides image extraction, keyword extraction, and location extraction in the field of sponsorship for athletes, teams, leagues, events, and brands; software as a service services, namely, hosting software for use by others that provides categorization of advertisements in the field of sponsorship for athletes, teams, leagues, events, and brands; software as a service services featuring software to provide contextual analysis to others in the field of sponsorship for athletes, teams, leagues, events, and brands; software as a service services, namely, hosting software for use by others that provides verification solutions and content-level analysis, including analysis of text, images, audio, and video in the field of sponsorship for athletes, teams, leagues, events, and brands; software as a service services featuring software for diagnosing and calculating brand safety threats; software as a service services, namely, hosting software for use by others for identifying and scoring content for contextual classification categories, including seasonal events, holiday events, and sporting competitions; software as a service services featuring software for analyzing attitudes, opinions, and emotions expressed online to provide brand safety and contextual insights to others.

GumGum Sports Inc.

Representative: Keltie LLP, No.1 London Bridge London SE1 9BA UNITED KINGDOM