Trade Mark Journal No.2025/034 22 August 2025
UK00004245619 7 August 2025 (41,42)
STAR Operating System
- Class 41
- Educational services relating to the STAR Operating System, a psychological and behavioural framework for understanding human motivation, emotional response, decision-making, and personality dynamics; provision of training programmes, workshops, coaching sessions, and seminars in the fields of behavioural psychology, cognitive bias, motivational theory, emotional regulation, and psychographic segmentation; development and delivery of professional learning experiences for individuals and organisations applying the STAR Operating System in leadership, education, customer experience, personal development, and service design; publication of books, manuals, teaching guides, and digital content for use in mindset-based learning, coaching, and decision support.
- Class 42
- Design and development of computer software, platforms, and artificial intelligence systems for use in behavioural analysis, personality profiling, cognitive bias detection, and motivation-based decision support; provision of software as a service (SaaS) delivering psychographic segmentation, emotional appraisal modelling, and mindset-based diagnostics through the STAR Operating System framework; development of digital behavioural engines and human-centred operating systems for use in coaching, education, customer experience, product design, and leadership development; technical consultancy relating to the implementation and optimisation of decision support technologies based on psychological and motivational theory.
David Chadderton