Trade Mark Journal No.2025/040 3 October 2025
WO0000001864608 (9,25,41)
Office of origin: United States of America
Date of International Registration:15 January 2025
Date of designation in the UK:
15 January 2025

The mark consists of a shield having an upper-left to lower-right gray to black gradient, a crown at the top of the shield face, lines on shield face similar to the lines on a basketball, the word UNRIVALED in white above the lines, and the capital letter U in white on top of the white lines.
International priority date claimed: 18 July 2024
(United States of America)
(98655635)
- Class 9
- Audio and video recordings featuring basketball; downloadable audio and video recordings featuring basketball; downloadable computer software applications for gambling; downloadable computer games featuring basketball; downloadable interactive game software featuring basketball; downloadable image files, multimedia files, audio recordings, and video recordings relating to basketball; downloadable mobile applications for streaming basketball games and for providing information in the field of basketball games; downloadable mobile applications for use in distribution of digital video, video files, video games, and multimedia content in the field of basketball; downloadable ring tones, graphics, computer desktop wallpaper, video game programs and music via a global computer network and wireless devices.
- Class 25
- Athletic apparel, namely, tops as clothing, shirts, sweaters; t-shirts, long-sleeved shirts, shortsleeved shirts; polo shirts; head wear; knitted caps; sports caps; hats and caps, baseball caps and hats; athletic uniforms, jerseys as clothing, shorts, pants, hooded sweat shirts, sweatshirts; jackets, clothing jackets, headwear, footwear, bottoms as clothing, gloves, warm-up suits; infant and children's clothing; sleeping garments; and wristbands.
- Class 41
- Organizing and conducting athletic competitions and games in the field of basketball; entertainment in the nature of basketball exhibition games; entertainment in the nature of basketball games; entertainment in the nature of professional basketball games; entertainment in the nature of half-court basketball games; entertainment in the nature of basketball games having three players on each team; entertainment in the nature of 3v3 basketball games; entertainment in the nature of 3x3 basketball games; entertainment in the nature of professional women's basketball games; gambling services; betting services; entertainment services, namely, production and distribution of radio, television and audio programs in the field of basketball; entertainment services, namely, production of podcasts, radio programs, television programs, and global computer network streaming programs in the field of basketball; entertainment services, namely, providing information by means of a global computer network in the field basketball; providing news and information in the field of basketball; providing entertainment news and information in the field of basketball via a website.
Unrivaled, LLC
Representative: Cleveland Scott York, 5 Norwich Street London EC4A 1DR UNITED KINGDOM