Trade Mark Journal No.2025/041 10 October 2025

Mark 2

BEHAVIORAL FIREWALL

Class 9

Downloadable mobile applications for use in the treatment and management of addictions and dependency; downloadable computer software for providing behavioural therapy, cognitive behavioural therapy (CBT), and psychological support for individuals; software applications for tracking consumer behaviour, setting limits, and providing motivational support; downloadable digital content in the nature of audio, video, and text-based materials; software for connecting users with therapists and support groups; downloadable software for use in delivering educational content and interactive exercises for addiction prevention and recovery; artificial intelligence-based software for analysing user behaviour and providing personalised treatment recommendations.

Class 16

Printed matter; stationery; instructional and teaching material (except apparatus); books, publications, periodicals, newsletters, magazines, brochures, pamphlets, leaflets and promotional publications; books, publications, periodicals, newsletters, magazines, brochures, pamphlets, leaflets and promotional publications relating to overcoming addiction and dependency.

Class 35

Business consultancy and advisory services; business management; business administration; administration of the business affairs of franchises; advisory services relating to publicity for franchisees; business assistance relating to the establishment of franchises; provision of assistance (business) in the establishment of franchises; provision of assistance (business) in the operation of franchises; retail services relating to the sale of books, magazines, stationery, clothing, headgear, bags.

Class 41

Education services; providing of training; education services relating to overcoming addictions and dependency; education services relating to business franchise management; arranging, conducting, organising and planning of conferences, courses, lectures and seminars for educational purposes; arranging, conducting, organising and planning of conferences, courses, lectures and seminars relating to overcoming addictions and dependency; including the conducting of such conferences, courses, lectures and seminars via the Internet; publication of educational material and printed matter relating to overcoming addictions and dependency; consultancy, advisory and information services in relation to the aforesaid.

Class 44

Cognitive behavioural therapy (CBT); therapy services; medical services; clinic services; health clinic services; medical, clinic and health clinic services in relation to overcoming addictions and dependency; advice, counselling, consultancy, information and/or therapy, including hypnotherapy, relating to overcoming addictions and dependency; consultancy, advisory and information services in relation to all the aforesaid.