Trade Mark Journal No.2025/046 14 November 2025

Mark 2

THE DATA ALLY

Class 9

Downloadable software and mobile applications for education, training, data literacy, statistical analysis and/or artificial intelligence; downloadable educational materials and toolkits in the field of data governance, data management, data strategy, data ethics, and human research; downloadable video recordings, podcasts, audio files, and digital media featuring educational content; pre recorded digital audio and video recordings relating to data analysis, statistics, data literacy, diversity, equity and inclusion, and responsible AI.

Class 25

Clothing; headwear; caps; beanies; sweatshirts; hoodies; T-shirts; jackets; wristbands [clothing]; scarves; outerwear; casual wear; sportswear; branded apparel and promotional clothing items.

Class 35

Data analysis services for business purposes; business research and evaluation; advisory services relating to data management, data governance, data ethics, AI governance and AI ethics; auditing and evaluation of organisational data practices, namely reviewing available data, business systems, processes, policies and data products to assess data maturity, ethical standards, and levels of inclusion, bias and discrimination, and to provide recommendations for improvement; advisory services on inclusive and equitable data practices, including data collection, management, governance, modelling and decision-making processes to ensure representativeness, fairness and mitigation of bias; compilation of statistics; statistical analysis and reporting; surveys; data processing; provision, acquisition, compilation, analysis, evaluation and presentation of business, educational and market data and information; advertising and promotional services to raise public awareness of equity, inclusion, and responsible data use; market analysis, market research, forecasting and reporting; recruitment services; provision of information, advisory and consultancy services relating to all the aforesaid.

Class 41

Education and training services; provision of educational workshops, seminars, courses and training programmes to improve data capability, critical thinking and understanding of bias, ethics and inclusion in data processes; development and delivery of educational content in the fields of data governance, data literacy, data management, business intelligence, AI ethics and inclusive data practice; organisation of conferences, events and webinars for educational purposes; online education services, including virtual workshops and digital learning materials; providing online courses of instruction; provision of online learning programmes; educational consultancy, advisory and mentoring services; vocational skills training and professional development; providing continuing professional development courses; training of trainers and educators; educational examination and assessment services; educational testing services; awarding of educational certificates; provision of training for professional certification; educational services relating to professional qualifications; accreditation services, namely, developing and administering standards and procedures for certifying professionals in the field of data governance, data literacy and inclusive data practices; educational research; provision of information, advisory and consultancy services relating to all the aforesaid.

Class 42

Data mining; Artificial intelligence consultancy; Technology consultation in the field of artificial intelligence; Scientific and technological research, analysis and development; software consultancy; advisory and consultancy services relating to the architecture, integration and optimisation of data systems and artificial intelligence technologies; design and development of algorithms, models and artificial intelligence tools to promote fairness, transparency and inclusion in data and analytics; technical data analysis services; technological consultancy services relating to the design of data processing systems; research and technological development in the fields of data science, artificial intelligence, data governance, data ethics, inclusive data practices and algorithmic fairness; provision of information, advisory and consultancy services relating to all the aforesaid.