Trade Mark Journal No.2025/047 21 November 2025

WO0000001871226 (33)

Office of origin: Republic of Korea

Date of International Registration:8 July 2025
Date of designation in the UK: 8 July 2025
Image for mark 1871226

The mark contains the colours black, blue and green.

The mark consists of the stylized wording “CHUM CHURUM” in white letters within a blue rounded rectangle, placed above bold Korean characters rendered in a black brushstroke style. To the right of the Korean wording appears a blue droplet design containing the white stylized Chinese character which has a meaning of “water.” At the bottom are five rounded green squares featuring abstract natural imagery such as clouds, birds, and light reflections, evoking a sense of purity, freshness, and nature.

Class 33
Grain-based distilled alcoholic beverages; Korean distilled spirits (soju); low alcohol drinks, except beers, containing not more than 1.2% by volume of alcohol; alcoholic malt beverages, except beers; alcoholic beverages except beers; potable spirits; spirits (soju); sake.

LOTTE CHILSUNG BEVERAGE CO., LTD.

Representative: WeThePeople IP & Law Firm, 6F, Chinyang Bldg.,, 47 Kyonggidae-ro, Seodaemun-gu, Seoul, REPUBLIC OF KOREA