Trade Mark Journal No.2025/049 5 December 2025

UK00004296202 17 November 2025 (9,42,44)

Milo the Mind Spark

Class 9: Downloadable mobile software applications featuring a digital guide or character providing insights, recommendations, and interactive experiences relating to mental energy, cognitive performance, wellbeing, focus, mood, and behavioural habits; downloadable software for personalised insights, data tracking, behavioural analytics, and neuroscience-based scoring systems; downloadable digital content and multimedia incorporating a virtual guide or character for wellbeing and cognitive support.
Class 42: Software as a service (SaaS) featuring a digital guide or character for tracking, analysing, and interpreting mental energy, cognitive performance, behavioural patterns, and wellbeing data; platform as a service (PaaS) providing algorithms, analytics, scoring systems, and personalised recommendations; design and development of mobile applications, software, data models, algorithms, and interactive digital characters for use in the field of cognitive health and wellbeing.
Class 44: Provision of information and guidance relating to mental energy, cognitive wellness, namely mental health, emotional balance, and behavioural health through a digital guide or character; wellbeing assessment services, namely mental health assessment services; providing personalised wellbeing recommendations, namely mental health recommendations and lifestyle support delivered through a virtual or interactive guide.

Mind Miles Ltd