Trade Mark Journal No.2025/049 5 December 2025

UK00004302596 28 November 2025 (9,16,18,25,28,35,41,42)

The Money Dog

Class 9: Downloadable digital files and electronic publications; downloadable e-books, handbooks, guides, manuals, workbooks, templates, toolkits, worksheets, journals, planners, checklists, spreadsheets and digital educational resources; downloadable audio and video recordings, training recordings, podcasts, animations and multimedia content; downloadable graphics, artwork, illustrations, images and logos for digital media, promotional use or merchandising; downloadable digital merchandise including wallpapers, icons, avatars, art prints and digital collectibles; downloadable digital files authenticated by non-fungible tokens (NFTs); downloadable computer software and mobile applications for education, training, personal development, goal-setting, habit-tracking and productivity enhancement; all the aforesaid relating to financial-education, business-education, storytelling, personal-growth or motivational content.
Class 16: Printed books, handbooks, manuals, guides, workbooks, worksheets, journals, planners, notebooks, organisers, posters, storybooks, charts and educational materials; printed artwork, illustrations, art prints and graphic representations; stationery and printed teaching materials; printed promotional materials including labels, certificates, flyers, brochures, stickers and decals; collectible printed items featuring artwork or characters; printed packaging for educational or merchandise goods; all the aforesaid relating to financial-education, personal-development, business-education, storytelling or motivational content.
Class 18: Leather and imitations of leather; goods made of leather and imitations of leather; bags; handbags; tote bags; crossbody bags; backpacks; rucksacks; duffle bags; travel bags; weekend bags; briefcases; messenger bags; shoulder bags; purses; wallets; cardholders; key cases; pouches; cosmetic bags; toiletry bags; luggage; suitcases; straps; belts; umbrellas; accessory cases; all of the aforesaid being branded merchandise featuring the applicant’s mark, logos, artwork or characters.
Class 25: Clothing, footwear and headwear; hoodies, T-shirts, sweatshirts, tracksuits, jackets, coats, jumpers, knitwear, shorts, trousers, leggings, socks and gloves; caps, beanies and apparel accessories; all being branded merchandise featuring the applicant’s mark, logos, artwork or characters.
Class 28: Toys, figurines, collectable models, plush toys, action figures, 3D models, puzzles, games, novelty items, collectibles and playthings; character toys, novelty merchandise and collectable items based on the applicant’s artwork, branding, designs, characters or stories.
Class 35: Retail and online retail store services connected with downloadable digital files, printed publications, books, apparel, accessories, toys, collectibles and branded merchandise; operation of online marketplaces for digital products, educational materials, apparel, artwork, collectibles and branded goods; business consultancy and advisory services relating to entrepreneurship, brand development, digital content creation, online business development, marketing strategy and revenue growth; advisory services in the fields of digital marketing, social media strategy, content marketing, audience development, search-engine optimisation and brand positioning; promotion of goods and services via multimedia channels, social-media platforms and online content networks; creation, production and distribution of marketing, advertising and branded content; dissemination of promotional materials; commercial information, market analysis and consultancy provided via websites, digital platforms and social-media channels; management, organisation and administration of subscription-based programmes, online communities, membership sites and digital learning platforms; consultancy relating to e-commerce strategy, brand expansion, licensing and franchising; provision of commercial information and consultancy relating to the creation, distribution, monetisation and marketing of digital content.
Class 41: Education, training and entertainment services; publishing of books, digital publications and multimedia content; provision of online non-downloadable videos, animations, lessons and educational materials; coaching, instruction and seminars in financial literacy, personal development, entrepreneurship and business skills; organisation and conduct of courses, workshops, classes, webinars, tutorials, lectures, events and educational programmes; production, presentation and distribution of podcasts, audiovisual content, digital courses and multimedia materials for streaming or online viewing; publication of printed and online non-downloadable materials including books, guides, newsletters, blogs, journals and educational resources; operation of online learning platforms, digital membership sites and educational communities; storytelling and narrative-based content creation services; motivational and educational speaking services.
Class 42: Design and development of software, mobile applications, digital platforms and online tools relating to personal development, productivity, habit tracking, behavioural change and educational content; providing temporary use of non-downloadable software for learning management, progress tracking, content delivery and interactive training; design and development of online portals, interactive websites, user interfaces and personalised learning environments; hosting, maintenance and updating of software, websites and digital content platforms; software-as-a-service (SaaS) featuring tools for goal-setting, behaviour optimisation, content management and structured learning; development of algorithms, AI-driven tools and data-processing systems for personalised user experiences in the fields of personal development and education; development of machine-learning and AI-assisted tools for personal development, behaviour optimisation, interactive learning and personalised education experiences; technical consultancy relating to the design, development and implementation of digital learning systems and online platforms.

The Money Underdog Ltd