Trade Mark Journal No.2025/050 12 December 2025

Mark 2

Behavonomics

Class 9

Digital publications, downloadable guides, videos, training materials.

Class 16

Printed matter, books, guides, stationery, promotional print items.

Class 21

Mugs, bottles, household promotional items.

Class 25

Clothing, footwear, headgear (e.g. T-shirts, hoodies, hats).

Class 35

Business consultancy, strategic advisory, and policy advisory services; providing advice and consultancy in relation to organisational behaviour, decision-making, business strategy, and behavioural science; development of business strategies, frameworks, and methodologies to improve organisational performance.

Class 41

Education, training, and teaching services; arranging and conducting courses, workshops, seminars, conferences, and speaker events; provision of online and in-person training programmes; publishing of books, guides, and instructional materials, including digital publications; development and delivery of certificate programmes in the fields of behavioural science, behavioural economics, neuroeconomics, behavioural strategy, and related disciplines.

Class 42

Research and development in the fields of behavioural science, economics, behavioural economics, neuroeconomics, strategy, and behavioural strategy; design and development of methodologies, analytical frameworks, and digital tools relating to human behaviour, decision-making, and strategic implementation.