Trade Mark Journal No.2026/004 23 January 2026

Mark 2

FEEDOPTIMIZE

Class 42

Software as a service (SaaS) and providing temporary use of non-downloadable software for product data feed creation, management, optimisation, modification and synchronisation across multiple e-commerce, marketplace and advertising channels; providing temporary use of non-downloadable software for importing product data from multiple sources, normalising and structuring data, and exporting feeds in multiple formats and specifications; providing temporary use of non-downloadable software for feed templates, attribute mapping, field-level rules, data enrichment, filtering, validation and error detection; providing temporary use of non-downloadable software for change tracking and version history of feed mappings and configuration; providing temporary use of non-downloadable software for publishing and distributing feeds via URL, file transfer and application programming interfaces (APIs); providing temporary use of non-downloadable software for monitoring feed quality, generating reports, alerts and diagnostics; providing temporary use of non-downloadable software for connecting to third-party advertising platforms, web analytics platforms, e-commerce platforms and reporting systems, for the purposes of performance monitoring, analytics and reporting, and using performance data as an input for feed labelling, segmentation and optimisation rules; providing temporary use of non-downloadable AI-assisted software for improving and generating product content and attributes, and for explaining mappings, modifications and feed changes; technical integration services, namely configuration of data connectors and channel specifications; hosting of software platforms and maintenance of online non-downloadable software.