Trade Mark Journal No.2026/004 23 January 2026

UK00004320024 6 January 2026 (9,16,35,41,42)

Image for mark UK00004320024 THE CALM PROTOCOLS
Class 9
Downloadable digital publications; downloadable electronic books, manuals, guides, workbooks and reports relating to structured protocols, methodologies, frameworks and systems for personal development, mental resilience, behavioural performance, decision-making, mindfulness, stress management and productivity; downloadable software applications and computer programs for education, self-improvement, habit formation, behavioural change, mindfulness and wellbeing; downloadable multimedia content, namely audio recordings, video recordings and podcasts relating to personal development and behavioural performance; downloadable templates, worksheets, assessment tools and digital tools for self-assessment, reflection, planning and behavioural improvement, all forming part of a named proprietary system of protocols under a common brand origin.
Class 16
Printed publications; books, manuals, guides, workbooks, journals, notebooks and printed instructional materials relating to structured protocols, methodologies, frameworks and systems for personal development, mental resilience, behavioural performance, mindfulness, stress management and productivity; printed educational materials for use in courses, workshops and training programmes; stationery; printed worksheets, charts, diagrams and assessment materials for self-reflection, behavioural analysis and personal planning, all forming part of a proprietary system of protocols.
Class 35
Business consultancy and advisory services relating to organisational performance, productivity systems, behavioural optimisation and workplace wellbeing; business coaching services; provision of business information and resources relating to protocol-based methodologies and performance frameworks; administration of customer loyalty, membership and community programmes; online retail and wholesale services connected with the sale of digital and physical publications and educational materials relating to personal development and behavioural performance, all forming part of or provided in connection with a proprietary protocol system.
Class 41
Education and training services; providing courses, workshops, seminars, webinars and coaching programmes relating to structured protocols, methodologies, frameworks and systems for personal development, mental resilience, behavioural performance, decision-making, mindfulness, stress management and productivity; publishing services, including electronic publishing and online publication of books, journals, guides and educational materials; provision of non-downloadable videos, audio content and digital publications via online platforms; entertainment services in the nature of podcasts, talks and educational media content relating to self-improvement and behavioural performance; all the aforesaid services forming part of a named proprietary protocol system, and none of the aforesaid services relating to the provision of medical, therapeutic or clinical diagnosis or treatment.
Class 42
Software as a service (SaaS); platform as a service (PaaS); providing temporary use of non-downloadable software and online platforms for protocol-based personal development, behavioural analysis, habit formation, mindfulness, self-assessment, decision-making and productivity tracking; design and development of digital tools, applications and online systems for delivering educational and behavioural performance programmes; hosting of digital content, educational platforms and online communities; all the aforesaid services forming part of a proprietary protocol system, and none of the aforesaid services relating to the provision of medical, therapeutic or clinical diagnosis or treatment.

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