Trade Mark Journal No.2026/009 27 February 2026

UK00004311356 16 December 2025 (9,42)

AXON ADS MANAGER

International priority date claimed: 17 June 2025 (United States of America) (99239525)

Class 9: Downloadable computer software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing of data and information; Downloadable software development and publishing tools; Downloadable software for scaling the distribution of other software; downloadable software for advertising, marketing, and monetizing other software; Downloadable software for software user acquisition management and scaling; Downloadable software for streaming audio and video content on mobile phones, tablets, personal computers, and televisions; Downloadable and installable computer software in the field of e-commerce for tracking and optimizing digital advertising revenue and profitability; Downloadable and installable computer software in the field of e-commerce using artificial intelligence for use in optimizing advertising impressions and determining optimal placement of advertisements; Downloadable and installable computer software in the field of e-commerce featuring software for use in optimizing automated advertising campaigns and managing advertising inventory; Downloadable and installable computer software in the field of e-commerce featuring software for purposes of determining optimal placement of advertisements; Downloadable and installable computer software in the field of e-commerce featuring software for programming, managing, reporting, planning and delivery of automated advertising; all of the foregoing used in connection with digital advertising; none of the foregoing being for the provision of financial investment portfolio services or the provision of financial management services.
Class 42: Design and development of computer software and mobile applications; Software and mobile application technical support services, namely, troubleshooting of computer and mobile application software problems, and services for the updating and maintenance of computer and mobile application software; Software as a service (SaaS) services featuring software for mobile application software development; Providing online non-downloadable software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing of data and information; providing online non-downloadable software development and publishing tools; Providing onlinenon-downloadable software for scaling the distribution of other software; Providing online non-downloadable software for advertising, marketing, and monetizing other software; Providing online non-downloadable software for user acquisition management and scaling; Information, advisory, and consulting services relating to the aforesaid services; all of the foregoing used in connection with digital advertising; none of the foregoing being for the provision of financial investment portfolio services or the provision of financial management services.

AppLovin Corporation

Representative: J A Kemp LLP