Trade Mark Journal No.2026/011 13 March 2026
WO0000001892952 (35)
Office of origin: United States of America
Date of International Registration:17 October 2025
Date of designation in the UK:
17 October 2025

The mark consists of the wording 1 HOTELS in block lettering on the first line; the word MISSION in script font style on the second line and the word MEMBERSHIP appearing underneath "MISSION" in block letters on the third line.
International priority date claimed: 14 October 2025
(United States of America)
(99442786)
- Class 35
- Membership program and incentive award programs to promote the sale of the goods and services of others; promoting hotel, resort, airline, car rental, travel, and vacation services through a membership and incentive award program; business organization, operation and supervision of consumer loyalty programs; administration of a customer loyalty and membership program which provides special events for members; customer loyalty and membership services and customer club services, for commercial, promotional and/or advertising purposes; promoting hotel services for others by administering a membership and incentive award program.
SH Group Global IP Holdings, L.L.C.
Representative: Page, White & Farrer Limited, Bedford House, John Street London WC1N 2BF UNITED KINGDOM