Trade Mark Journal No.2026/017 24 April 2026

Mark 2

Hype and Swagger

Class 9

Downloadable and recorded computer software; application software; mobile applications; software platforms; software for social media analysis, content creation and audience engagement; software for connecting content creators with brands; software for marketing, advertising and promotional services; software for managing and facilitating commercial transactions; software incorporating artificial intelligence for data analysis, recommendation engines and automated communications; software for generating, managing and distributing digital content; software for e-commerce platforms and online retail management; software for real-time data processing and analytics.

Class 25

Clothing; footwear; headgear; casual wear; sportswear; branded clothing and apparel.

Class 35

Advertising, marketing and promotional services; digital marketing services; influencer marketing services; provision of an online marketplace connecting content creators with brands and businesses; business networking services; brand strategy and consultancy services; business data analysis; provision of commercial information relating to marketing and consumer behaviour; organisation and management of promotional campaigns; facilitating commercial transactions between third parties; online retail services relating to digital and physical goods and merchandise; business management and consultancy in relation to social media and content monetisation.

Class 41

Provision of online entertainment; production, publication and distribution of digital content; multimedia publishing services; organisation of live and virtual events; providing online non-downloadable videos and media content; entertainment and educational services relating to content creation, social media and digital marketing.

Class 42

Software as a service (SaaS); platform as a service (PaaS); providing temporary use of non-downloadable software; hosting of digital platforms; development, design and maintenance of software; artificial intelligence services; providing online non-downloadable software for social media analysis, content creation, audience engagement and brand matching; data analytics services; cloud computing services; development of algorithms for processing data and generating insights; technology consultancy relating to digital platforms, marketing technology and e-commerce.