Trade Mark Journal No.2026/022 29 May 2026

WO0000001917349 (9,37,42,45)

Office of origin: United States of America

Date of International Registration:8 December 2025
Date of designation in the UK: 8 December 2025
Image for mark 1917349 FACEFIRST

International priority date claimed: 25 November 2025 (United States of America) (99516349)
Class 9
Computer hardware; downloadable software for operating biometric identification security and surveillance systems; downloadable software for use in machine learning and artificial intelligence for the compilation and presentation of computer vision analytics and biometric identity information; downloadable software for collecting, tracking, and distributing actionable business intelligence to enhance profitability and for creating business reports from the same; downloadable software for viewing live and recorded security video and image files; downloadable software for compiling and storing video footage from security systems, for allowing video playback and analysis of stored video footage, and for compiling, analyzing and storing data collected from security events, and for creating tracking metrics and reports from the same; downloadable software for identifying known individuals using biometric data and for creating reports from the same; downloadable software for matching video and surveillance footage to known biometric data; downloadable software for facial recognition; downloadable software using artificial intelligence (AI) for identifying known individuals using biometric data and for creating reports from the same; downloadable software using artificial intelligence (AI) for matching video and surveillance footage to known biometric data; downloadable computer programs using artificial intelligence (AI) for facial recognition; downloadable software for monitoring, tracking, managing, and preventing theft of products and inventory and for creating reports from the same; video cameras; servers.
Class 37
Installation, maintenance and repair of security systems; installation, maintenance and repair of surveillance systems; installation of video cameras; installation of communication equipment; installation of hardware for computer systems; installation, maintenance and repair of loss prevention hardware systems; installation, maintenance, and repair of computer hardware; installation, maintenance, and repair of biometric identification security and surveillance systems; providing technical support, namely technical advice in the fields of hardware systems, computer hardware, biometric identification systems, security systems, surveillance systems, and hardware systems for controlling theft alarms, sound alarms and security alarms; installation of servers.
Class 42
Computer hardware and software design; design and development of software and hardware for biometric identification security and surveillance systems; software as a service (saas) services featuring software for use in machine learning and ai for the compilation and presentation of computer vision analytics and biometric identity information; software as a service (saas) services featuring software for collecting, tracking, and distributing actionable business intelligence to enhance profitability and for creating business reports from the same; software as a service (saas) services featuring software for viewing live and recorded security video and image files; software as a service (saas) services featuring software for compiling and storing video footage from security systems, for allowing video playback and analysis of stored video footage, for compiling, analyzing and storing data collected from security events, and for tracking metrics and creating reports from the same; software as a service (saas) services featuring software for identifying individuals using biometric data; software as a service (saas) services featuring software for matching video and surveillance footage to known biometric data; software as a service (saas) services featuring software for facial recognition; software as a service (saas) services featuring software using artificial intelligence (ai) for identifying individuals using biometric data, for matching video and surveillance footage to known biometric data and for facial recognition; software as a service (saas) services featuring software for monitoring, tracking, managing, and preventing theft of products and for creating reports from the same; design and technical implementation of computer hardware and software systems used for biometric identification security and surveillance systems; installation, repair, maintenance and updates of computer software; installation, maintenance and repair of security, facial recognition, and surveillance software systems; technical support services, namely, diagnosing computer hardware and software problems; technical support, namely, monitoring technological functions of computer network systems; provision of information, advice and consultancy in connection with the foregoing services.
Class 45
Monitoring security systems for others, including the collection, management, and monitoring of biometric identification data for security and surveillance purposes; control of personal and building security systems for others; providing a database containing biometric identification data used for security and surveillance purposes; surveillance services; surveillance services relating to the security of tangible property; analyzing data in computer databases for criminal activity; monitoring of security alarm systems; security threat analysis for protecting personal and business property; consulting services in the field of personal and building security systems; forensic analysis of surveillance video for fraud and theft prevention purposes; technical consulting services in the field of security screening for businesses; provision of information, advice and consultancy in relation to security services for the protection of property and individuals.

FaceFirst, Inc.

Representative: Knobbe, Martens, Olson & Bear, LLP, 2040 Main Street, 14th Floor, Irvine CA 92614, UNITED STATES OF AMERICA