Trade Mark Journal No.2026/023 5 June 2026

UK00004361278 25 March 2026 (3,14,16,21,24,26,28,30,32,42,43)

PERSONA

Class 3: Soap products; cosmetic soap; hair shampoos and conditioners; hand cleaners; toothpastes; cosmetics; hair treatments; perfumes; nail cosmetics; perfumery; abrasive paper; abrasive cloth; abrasive sand; artificial pumice stones; polishing paper; false nails; false eyelashes; toiletry preparations; dentifrices; skin care preparation; hair care preparation; laundry preparations; deodorants for human beings or for animals; shampoos for pets [non-medicated grooming preparations]; mouthwashes, not for medical purposes; bath preparations, not for medical purposes; cosmetics for children; beauty masks; air fragrancing preparations; nail art stickers; deodorants for pets; bath bombs; cotton sticks for cosmetic purposes.
Class 14: Precious metals; unwrought and semi-wrought precious stones and their imitations; key rings; key strap; key chains; jewellery boxes; trophies [prize cups] of precious metal; commemorative shields of precious metal; ornaments of precious metal in the nature of jewellery; shoe ornaments of precious metal; clocks and watches; jewellery; charms for key rings; coins; jewellery charms; necklaces [jewellery]; bracelets [jewellery]; earrings; tie pins; rings [jewellery]; medals; ornamental pins; shoe jewellery; watch bands; works of art of precious metal; commemorative coins .
Class 16: Pastes and other adhesives for stationery or household purposes; hygienic hand towels of paper; towels of paper; table napkins of paper; hand towels of paper; handkerchiefs of paper; stationery; stickers [stationery]; printed matter; picture books; reference books; catalogues; calendars; general feature magazines; books; pamphlets; trading cards; instructional and teaching material [except apparatus]; photographs [printed]; bags [envelopes, pouches] of paper or plastics, for packaging; paper bags and sacks; boxes of paper or cardboard; plastic film for wrapping; wrapping paper; coasters of paper; place mats of paper; tablecloths of paper; cards; greeting cards; note books; comic books; pencils; pen cases; paint boxes [articles for use in school]; pens; rubber erasers; writing implements [writing instruments]; posters; graphic reproductions; paintings [pictures], framed or unframed; photograph stands; office requisites, except furniture; pencil sharpeners, electric or non-electric; pictures; decals; paper party decorations; decoration of paper for foodstuffs; sewing patterns; stencils; tailors' chalk; passport holders; bookends; coloring pictures; baggage claim check tags of paper; printing paper; user manuals; instruction manuals; drill books; study workbooks; game strategy guides and manuals; educational materials (excluding apparatus).
Class 21: Cosmetic utensils; toothbrushes, non-electric; hair brushes; toilet cases; kitchen utensils, implements and containers, not including gas water heaters for household use; kitchen sinks incorporating integrated worktops for household purpose and kitchen sinks for household purpose; cooking pots and pans, non-electric; coffee-makers, non-electric; Tetsubin [Japanese cast iron kettles, non-electric]; kettles, non-electric; dinnerware, other than knives, forks and spoons; drinking cups; dishes and plates; Chawan [Japanese rice bowls]; lunch boxes; yunomi [Japanese-style teacups]; wan [Japanese-style soup bowls]; non-electric portable coldboxes; kitchen containers for rice; food preserving jars of glass; drinking flasks for travellers; vacuum bottles; piggy banks; cold packs for chilling food and beverages; soup bowls; cups; toilet utensils; tableware other than knives forks and spoons; cookie jars; glass bowls; mugs; drinking bottles for sports; chopsticks; chopstick cases; drinking straws; trays for household purposes; coasters, not of paper or textile; waste paper baskets; feeding vessels for pets; soap holders and dishes for soap; floss for dental purposes; paper plates; place mats, not of paper or textile; tablemats, not of paper or textile; dustbins for household purposes; coin banks; flower pots; watering cans; soap dispensing bottles; covers for tissue boxes; shoe horns .
Class 24: Curtains of textile or plastic; table cloths; household linen; towels; handkerchiefs; quilts; quilt covers; pillowcases; blankets; serviettes of textile; labels of cloth; woven textile goods for personal use; bed linen; covers for cushions; travelling rugs [lap robes]; throws; fleece blankets; table napkins of textile; place mats of textile; coasters of textile; tablemats of textile; banners and flags, not of paper; wall hangings of textile; bed covers; Tenugui [Japanese cotton towels]; mosquito nets; bedsheets; futon quilts; futon ticks [unstuffed futon]; bed blankets; seat covers of textile; table cloths, not of paper; draperies [thick drop curtains]; fabrics for textile use; adhesive fabric for application by heat; sleeping bags; textile material; knitted fabric; printed fabrics; plastic material [substitute for fabrics]; shower curtains of textile or plastic; fitted toilet lid covers of fabric; billiard cloth.
Class 26: Insignias for wear, not of precious metal; buckles [clothing accessories]; badges for wear, not of precious metal; brooches [clothing accessories]; Obi-dome [special sash clips for obi]; ornamental adhesive patches for jackets; brassards; appliques [haberdashery]; pins, other than jewellery; hair ornaments; hair pieces; hair barrettes; oriental hair pins; toupees; hair nets; hair bands; hair pins and grips; Mage [chignons for Japanese hair styling]; Marugushi [ornamental combs for Japanese hair styling]; ribbons for the hair; buttons; beads for handicraft work; snap fasteners; slide fasteners [zippers]; hook and pile fastening tapes; zippers; artificial garlands and wreaths for ceremonies or funerals; artificial flowers; artificial foliage; false beards; false moustaches; hair curlers, non-electric; shoe ornaments, not of precious metal; shoe eyelets; shoe laces; metal fasteners for shoes and boots; haberdashery [dressmakers' articles], except thread; fastenings for clothing; ornamental novelty badges [buttons]; heat adhesive patches for decoration of textile; articles [haberdashery]; ornamental cloth patches; sewing kits; knitting kits; sewing boxes; charms, other than for jewellery, key rings or key chains.
Class 28: Coin-operated video games; arcade game machines; arcade video game machines; amusement game machines; toys; toy vehicles; dolls; stuffed toys; toy action figures; toy figures; arcade redemption game machines; arcade crane game machines; trading card games; playing cards; slot machines [gaming machines]; video game machines; controllers for game consoles; joysticks for video games; plush toys; portable games with liquid crystal displays; hand-held units for playing electronic games; protective films adapted for screens for portable games; protective carrying cases specially adapted for handheld video games; puzzles; doll playsets; playsets for action figures; ornaments for Christmas trees, except illumination articles and confectionery; paper party hats; party favors in the nature of small toys; balloons; play balloons; board games; game cards; sports equipment; cases for trading cards for games; card games; toys for pets; portable games and toys incorporating telecommunication functions; fishing tackle; butterfly nets; strength training apparatus; ride-on toys; plush dolls; amusement machines and apparatus for use in amusement parks; commercial video game machines; parts and accessories for commercial video game machines; commercial medal‑dispensing game machines; commercial ticket‑dispensing game machines; flat acrylic toy figures with stands; scale model figures; dice; sugoroku boards; dice cups; diamond games; chess sets; checker sets; magic trick apparatus; domino sets; Mah jong games; casino game chips; darts games; electronic dart games; toy jewellery; bath toys; electronic action toys; plastic character toys; children's educational toys for developing cognitive skills; construction toys; children's multiple activity toys; toy building sets; amusement park rides.
Class 30: Tea; prepared coffee and coffee-based beverages; prepared cocoa and cocoa-based beverages; bread and buns; sandwiches; hamburger sandwiches; pizzas; hot dogs; meat pies; ice cream; cereal preparations; sushi; ravioli; instant confectionery mixes; crepes; pasta sauce; biscuits; cookies; cereal-based snack bars; confectionery; candy; pies; pasta; almond confectionery; chocolate confectionery; fondants [confectionery]; fruit jellies [confectionery]; fruit pastes [confectionery]; peanut confectionery; fruit-based confectionery; tea-based beverages; chocolate; popcorn; chewing gums; cakes; condiments and seasonings; ketchup; dressings for salad; ice cream mixes; sherbet mixes; oatmeal; corn flakes; noodles; instant jelly mixes; instant pancake mixes; Chinese stuffed dumplings; Chinese steamed dumplings; steamed buns stuffed with minced meat; boxed lunches consisting of rice, with added meat, fish or vegetables.
Class 32: Beer; carbonated drinks; fruit juice beverages; whey beverages; vegetable juices; non-alcoholic beverages; concentrates, syrups and powders used in the preparation of soft drinks; soft drinks containing tapioca; non‑alcoholic beer‑flavored beverages; hop extract for brewing beer.
Class 42: Providing meteorological information; design of machines, apparatus, instruments, parts and fittings thereof in the field of video games; graphic design; design, development and maintenance of computer program; design, development and maintenance of computer software; design, development and maintenance of web sites; development and maintenance of social networking web sites; design, development and maintenance of game programs for arcade medal redemption game machines and home video game machines; providing search engines for the homepages on the Internet; providing speech-based Internet search engines for homepages on the Internet; providing information relating to providing search engines for homepages on the Internet; providing search engines for homepages on the Internet by using telecommunication via the computer terminal; technological advice relating to computers, automobiles and industrial machines; rental of computers; providing electronic computer programs, namely, online non-downloadable software for computer game and video game development; rental of storage space on a server used for speech-based social networking among users on the Internet; rental of storage space on a server used for social networking among users on the Internet and providing the information thereof; rental of storage space on a server used for social networking among users on the Internet; rental of storage space on a server used for social networking; software as a service; providing non-downloadable computer software for use in playing and displaying eSports events; providing non-downloadable computer software to show eSports competitions on video with graphics displays that accurately show live gamer play, statistics, and data in real time and with added virtual reality graphics; leasing and rental of computer hardware for use in connection with eSports competitions; industrial design; computer programming; development of video and computer games; remote backup of computer data; remote monitoring of computer systems; remote monitoring of telecommunication signals; computer programming for computer games; design and development of computer game software; computer programming for video games; providing computer programs on data networks; providing online non-downloadable computer software; hosting software platforms for virtual reality-based work collaboration.
Class 43: Services for providing food and drink; temporary accommodation; accommodation bureau [hotels, boarding houses]; food and drink catering; retirement homes; cafes; cafeterias; providing campground facilities; canteens; rental of temporary accommodation; boarding houses; tourist homes; hotels; day-nurseries [creches]; restaurants; boarding house bookings; hotel reservations; self-service restaurants; snack-bars; boarding for animals; bar services; holiday camp services [lodging]; temporary accommodation reservations; motels; rental of chairs, tables, glassware; rental of meeting rooms; rental of cooking equipment for industrial purposes; rental of non-electric cooking heaters for household purposes; food sculpting; rental of towels for hotels.

SEGA CORPORATION

Representative: Hogan Lovells International LLP