Trade Mark Journal No.2026/029 17 July 2026
WO0000001925888 (33)
Office of origin: Italy

The trademark consists of the image of a bottle with a black cap in which the word DISARONNO appears in gold capital letters, on the neck of the bottle, in shades of white and gray, is a gold stripe with a center circle on a light blue background featuring two stylized gold letter "D" mirrored and intertwined, below, on a brick-red background, is a label with rounded corners, a beige background, and a thin fuchsia frame, at the top, appear the words "Product of Italy – Natural Ingredients" in brown, the background features a large tone-on-tone beige heraldic motif, in the center of which stands a red and white striped coat of arms with beige wings, and above that, an arched inscription enclosed in light blue lines reads, "THE WORLD'S FAVORITE ITALIAN LIQUEUR." At the centre of the label is the stylised word "DISARONNO" in black block letters with beige shading, followed by the wording "ORIGINALE" in black capital letters and the red signature of Domenico Reina, below the signature appears the three-line inscription in English: "A UNIQUE BLEND OF PURE ALMOND EXTRACT INFUSED WITH VANILLA AND COCOA MAKES OUR AMARETTO UNMISTAKABLE, this is followed by the term "LIQUEUR," and below, in three brown lines with a light blue border, is the wording "SINCE 1525 SARONNO." To the left and right of this wording, in English, is the sentence "A LEGEND DEEPLY ROOTED IN THE ITALIAN TRADITION AND LIFESTYLE" in brown and light blue.
The applicant disclaims the exclusive right to the use of the wordings: Product of Italy Natural Ingredients – A UNIQUE BLEND OF PURE ALMOND EXTRACT INFUSED WITH VANILLA AND COCOA MAKES OUR AMARETTO UNMISTAKABLE – LIQUEUR - SINCE 1525 SARONNO
The mark contains the colours black, gold, white, gray, light blue, brick red, beige, fuchsia, brown and red.
- Class 33
- Spirits [beverages]; bitters; aperitifs; alcoholic beverages, except beer; distilled beverages; cocktails; digestifs [liqueurs and spirits]; liqueurs.
ILLVA SARONNO S.p.A.
Representative: PRAXI INTELLECTUAL PROPERTY S.p.A., Via Leonida Bissolati, 20, I-00187 ROMA, ITALY