# Trade Mark Journal No.2026/031 31 July 2026

## UK00004420011 23 July 2026 (9,42)

APPLOVIN ADS

International priority date claimed: 14 July 2026 (United States of America) (99939046)

Class 9
  Downloadable computer software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing of data and information; Downloadable software development and publishing tools; Downloadable software for scaling the distribution of other software; downloadable software for advertising, marketing, and monetizing other software; Downloadable software for software user acquisition management and scaling; Downloadable software for streaming audio and video content on mobile phones, tablets, personal computers, and televisions; Downloadable and installable computer software in the field of e-commerce for tracking and optimizing digital advertising revenue and profitability; Downloadable and installable computer software in the field of e-commerce using artificial intelligence for use in optimizing advertising impressions and determining optimal placement of advertisements; Downloadable and installable computer software in the field of e-commerce featuring software for use in optimizing automated advertising campaigns and managing advertising inventory; Downloadable and installable computer software in the field of e-commerce featuring software for purposes of determining optimal placement of advertisements; Downloadable and installable computer software in the field of e-commerce featuring software for programming, managing, reporting, planning and delivery of automated advertising.
Class 42
  Design and development of computer software and mobile applications; Software and mobile application technical support services, namely, troubleshooting of computer and mobile application software problems, and services for the updating and maintenance of computer and mobile application software; Software as a service (SaaS) services featuring software for mobile application software development; Providing online non-downloadable software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing of data and information; providing online non-downloadable software development and publishing tools; Providing online non-downloadable software for scaling the distribution of other software; Providing online non-downloadable software for advertising, marketing, and monetizing other software; Providing online non-downloadable software for user acquisition management and scaling; Information, advisory, and consulting services relating to the aforesaid services.

AppLovin Corporation

Representative: J A Kemp LLP