Trade Mark Journal No.2026/034 21 August 2026

UK00004402988 16 June 2026 (9,10,12,16,18,25,35,36,37,38,39,41,42,43,45)

CAMS because Cycling Always Matters

Class 9: Downloadable software; downloadable software for collection, storage, and display of performance and health data from various fitness activities; downloadable software for tracking, monitoring, and planning fitness training activities; downloadable mobile application software to facilitate social networking; downloadable software providing educational and entertainment content; downloadable podcasts and audio recordings relating to cycling; downloadable electronic books; downloadable digital photographs and artwork; cycling safety equipment and apparatus; helmets; downloadable artificial intelligence software for collecting, storing, displaying and analysing cycling data; downloadable artificial intelligence software for collecting, storing, displaying and analysing data and information; downloadable software using machine learning; wearable activity trackers and computer hardware; smart helmets and connected cycling sensors; downloadable software for connected/internet-of-things devices; downloadable virtual goods, namely computer programs featuring cycling-related apparel, helmets and accessories for use online and in virtual environments; client relationship management [CRM] software; protective eyewear; navigation, guidance, tracking, targeting and map making devices; measuring, detecting and monitoring instruments, indicators and controllers.
Class 10: Sunglasses.
Class 12: Panniers; bags adapted for carrying bicycles.
Class 16: Printed books, magazines and publications; printed books, magazines and publications relating to cycling; printed photographs; printed artwork; posters; stationery [excluding office requisites]; printed instructional and educational materials; collectible trading cards and stickers; calendars.
Class 18: Luggage and carrying bags; cycling bags; rucksacks; saddlebags; holdalls; luggage.
Class 25: Clothing, footwear and headgear; sportswear; cycling clothing; cycling jerseys, shorts and gloves; sportswear.
Class 35: Advertising and marketing of third-party content; promotion of cycling goods/services; provision of an online marketplace for buyers and sellers of goods and services; business administration of cycling claims; sponsorship search/arranging commercial sponsorship of cycling teams; retail and wholesale services connected with the sale of virtual goods; retail and wholesale services relating to Downloadable software applications for cycling (route planning, ride tracking, claims submission), downloadable podcasts and audio recordings relating to cycling, downloadable electronic books, downloadable digital photographs and artwork, cycling safety equipment and apparatus, helmets, downloadable artificial intelligence software for analysing cycling data and assessing claims, downloadable software using machine learning, wearable activity trackers and computer hardware, smart helmets and connected cycling sensors, downloadable software for connected/internet-of things devices, downloadable virtual goods, namely computer programs featuring cycling-related apparel, helmets and accessories for use online and in virtual environments, client relationship management [CRM] software, sunglasses, protective eyewear, navigation, guidance, tracking, targeting and map making devices, measuring, detecting and monitoring instruments, indicators and controllers, Printed books, magazines and publications, printed books, magazines and publications relating to cycling, printed photographs, printed artwork, posters, stationery [excluding office requisites], printed instructional and educational materials, collectible trading cards and stickers, calendars, Luggage and carrying bags, cycling bags, panniers, rucksacks, saddlebags, holdalls, luggage, bags adapted for carrying bicycles, Clothing, footwear and headgear, sportswear, cycling clothing, cycling jerseys, shorts and gloves, sportswear, Bicycles, electric bicycles, and electric scooters; charitable services promoting public awareness of health and safety; charitable services promoting public awareness of road safety.
Class 36: Insurance services; processing and assisting with insurance claims; assisting with financial claims and compensation claims; financial services; charitable fundraising; sponsorship (financial) of cycling teams and events.
Class 37: Repair and maintenance of vehicles; repair and maintenance of bicycles; bicycle servicing; bicycle replacement services.
Class 38: Telecommunications; streaming and transmission of podcasts and audio/visual content; broadcasting.
Class 39: Rental and hire of vehicles; rental and hire of bicycles; rental and hire of electric scooters; rental and hire of electric bikes; bicycle-sharing services; transport and delivery services; vehicle recovery/towing and roadside transport of cyclists and bicycles; travel arrangement; vehicle (bicycle) recovery and breakdown services.
Class 41: Educational and training services; educational and training services relating to cycling and road safety; organising and conducting sporting events and competitions; production and provision of non-downloadable podcasts, online publications, photographs and videos; entertainment services; entertainment provided via the internet; entertainment services, namely provision of non-downloadable virtual goods for use in virtual environments; publishing of books and electronic publications.
Class 42: Software as a service (SaaS) featuring software for cycling route planning, ride analytics, cycling accident claims management and insurance assessment; platform as a service (PaaS); design and development of computer software and mobile applications; artificial intelligence and machine learning software development; hosting of online platforms and marketplaces; cloud computing services.
Class 43: Arranging holiday accommodation; holiday planning services; food and drink catering; event facilities and temporary office and meeting facilities; temporary accommodation.
Class 45: Legal services; legal advisory and claims-handling services; provision of online social networking and communication facilities, including online forums and chatrooms for the exchange of messages and ideas between users; health and safety risk management.

Direct Accident Management Limited

Representative: Asenda Law Ltd