Trade Mark Journal No.2026/036 4 September 2026

WO0000001933373 (30)

Office of origin: Japan

Date of International Registration:25 May 2026
Date of designation in the UK: 25 May 2026
Image for mark 1933373

The mark contains the colours blue, white, yellow, orange, red and purple.

The blue “HI-CHEW” and its Japanese notation lettering is rendered three-dimensionally with a white outline and a blue shadow, and the interior of the oval behind it transitions in a gradient from yellow to orange, red, and then purple from the lower left to the upper right.

International priority date claimed: 26 November 2025 (Japan)
Class 30
Biscuits; cookies; crackers; wafers [food]; corn flakes; cereal preparations; cakes; pies; bread; doughnuts; puddings; pastries; confectionery; chocolate confectionery; chocolate; cocoa; cocoa-based beverages; coffee; tea; candy for food; caramels [candy]; chewing gum, not for medical purposes; cake mixes; syrup for food; snack foods made from wheat; snack foods made from potato flour; ice cream; sherbets [ices]; bolo [baked confectionery]; fermented glutinous rice; freeze-dried dishes with the main ingredient being rice; frozen confections; frozen dessert consisting of fruit and cream or cream substitutes; candies; gummy candies.

Morinaga & Co., Ltd.

Representative: MURAYAMA Yasuhiko, c/o Shiga International Patent Office,, GranTokyo South Tower, 1-9-2, Marunouchi, Chiyoda-ku, Tokyo 100-6620, JAPAN