Trade Mark Journal No.2026/038 18 September 2026

WO0000001926017 (35,43)

Office of origin: United States of America

Date of International Registration:27 April 2026
Date of designation in the UK: 27 April 2026
Image for mark 1926017

The mark consists of stylized Chinese characters that transliterate to "SHI SHI XIANG"; "SHI SHI" means "all the time", "XIANG" means "aroma"; and these three characters together mean "Aroma that lingers" or "Quality scents all the time"; all of the foregoing followed by an eight-point asterisk design within a circle.

Class 35
Auctioneering; administration of a consumer loyalty program to promote restaurant services and retail services of others; advertising services, namely, promoting the food and wine of others; business management consulting with relation to strategy, marketing, production, personnel and retail sale matters; commercial administration of the licensing of the goods and services of others; commercial information agency services; distribution of samples for publicity purposes; import-export agency services; marketing services in the field of restaurants; on-line advertising on a computer network; on-line ordering services in the field of restaurant take-out and delivery; on-line retail store services connected with the sale of pre-packaged noodles and pre-packaged lunch boxes; professional business consultancy; promoting the goods and services of others via a global computer network; publicity and sales promotion relating to goods and services; restaurant franchising, namely, offering business management assistance in the establishment and/or operation of restaurants; sales promotion for others; wholesale services connected with the sale of food products; retail services connected with the sale of food and drink provided by mobile street vendors.
Class 43
Bar services; hotel accommodation services; mobile cafe services for providing food and drink; rental of chairs, tables, table linen, glassware; rental of cooking equipment for industrial purposes; cafeteria services; cafe services; canteen services; food and drink catering; restaurant services; restaurant and bar services; self-service restaurant services; snack bar services; teahouse services.

TTFB Company Limited

Representative: Metida Ltd, 124 City Road London EC1V 2NX UNITED KINGDOM