Trade Mark Journal No.2026/041 9 October 2026
UK00004450958 25 September 2026 (9,35,42)
International priority date claimed: 16 September 2026
(United States of America)
(50112933)
- Class 9
- Downloadable computer software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing of data and information; Downloadable computer software for use as an application programming interface (API); Downloadable computer software using artificial intelligence (AI) for digital advertising optimization in the field of marketing; Downloadable optimization software for optimizing advertising impressions and advertisement placement; Downloadable software development kits (SDK); Downloadable software development tools for mobile application development, monetization, and publishing management in the field of mobile advertising and app monetization; Downloadable software for advertising inventory management.
- Class 35
- Advertising services in the field of providing an online real-time advertising auction platform enabling advertisers to bid on and purchase digital advertising space and impressions within third-party mobile applications and games; Online advertising and marketing services in the field of mediating and facilitating the placement, delivery, and sale of advertisements, including rewarded video, app open, interstitial, banner, and MREC advertisements; Business data analysis services in the field of providing reports and analytics regarding advertising impression and user data for use in evaluating and optimizing advertising campaigns and monetization strategies; Business consulting services in the field of providing recommendations to optimize advertising revenue based on audience and impression data; Analyzing and compiling data for measuring the performance of advertising campaigns; Advertising services in the field of providing an online marketplace for buyers and sellers of advertising space and services.
- Class 42
- Providing a website featuring non-downloadable software using artificial intelligence (AI) for auction and bidding services for mobile advertising; Software as a service (SAAS) services featuring software for mobile advertising auction and bidding; Software as a service (SAAS) services featuring software for using artificial intelligence (AI) for mobile advertising auction and bidding; Providing on-line non-downloadable software for use in managing digital advertising campaigns; Providing on-line non-downloadable software for facilitating real-time bidding (RTB) for digital advertisements; Artificial intelligence as a service (AIAAS) services featuring software using artificial intelligence (AI) for use in optimizing advertising campaigns, optimizing bidding on impressions and determining optimal placement of advertisements; Providing on-line non-downloadable software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing information; Providing temporary use of online non-downloadable software development kits (SDKs); Providing a web hosting platform for users to access real-time analytics and measurements; Platform as a service (PAAS) featuring computer software platforms for integrating mobile advertising demand sources in the field of mobile advertising; Platform as a service (PAAS) featuring computer software platforms for the transmission of advertising content, ad requests, and bid responses for mobile applications; Providing online non-downloadable computer software platforms for application development and mobile application publishing and monetization; Software as a service (SAAS) services featuring software for digital advertising campaign management, ad serving, audience targeting, and performance analytics; Software as a service (SAAS) services featuring software for in-app bidding and mobile advertising mediation; Providing on-line non-downloadable software for development and publishing tools.
AppLovin Corporation
Representative: J A Kemp LLP