Trade mark decision

BL Number

O/0616/26

Decision date

17 July 2026

Hearing Officer

Mr Andrea Rossi

Mark

Smart Charge (Figurative)

Classes

09, 37

Grounds

• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Distinctive and dominant components
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Composite word and device marks
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Conceptual distinctions
• Sections 5(1), 5(2) and 5(3) Average Customer - Different consumer groups
• Sections 5(1), 5(2) and 5(3) Average Customer - Purchasing process
• Sections 5(1), 5(2) and 5(3) Likelihood of Confusion - Marketing concepts / considerations

Full decision O/0616/26 382Kb