# Trade Mark Journal No.2025/025 20 June 2025

## UK00004187270 10 April 2025 (9,35,38,41,42)

APPLOVIN

Class 9
  Downloadable mobile applications; Downloadable software development and publishing tools; Downloadable software for scaling the distribution of other software; Downloadable software for advertising, marketing, and monetizing other software; Downloadable software for software user acquisition management and scaling; Downloadable software for streaming audio and video content on mobile phones, tablets, personal computers, and televisions; Downloadable computer software platforms for recommending and placing advertisements and programmatic advertising in the field of advertising; Downloadable computer programs for recommending and placing advertisements and programmatic advertising in the field of advertising; Downloadable artificial intelligence (AI) software to create, automate and optimize advertising; Downloadable computer software for creating, recommending and placing advertisements; Downloadable computer software for programmatic advertising in the field of advertising; Downloadable computer software for mobile devices that uses data to recommend and deliver advertising; Downloadable computer software in the fields of e-commerce and gaming for tracking and optimizing digital advertising revenue and profitability; Downloadable computer software in the fields of e-commerce and gaming using artificial intelligence for use in optimizing advertising impressions and determining optimal recommendation and placement of advertisements; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming featuring software for use in optimizing automated advertising campaigns and managing advertising inventory; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming featuring software for purposes of determining optimal creation, recommendation and placement of advertisements; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming featuring software for programming, managing, recommending, reporting, planning and delivery of automated advertising; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming for attributing purchases and key performance indicators to responsible third-party advertisements; Downloadable software for programmatic advertising in the field of advertising; Downloadable software for programmatic advertising in the nature of mobile applications in the field of advertising; Downloadable software development kits (SDK); Downloadable software development kits to allow users to create and share artificial intelligence software applications; Downloadable computer software and mobile applications for gaming, video gaming, and interactive gaming; downloadable electronic game software.
Class 35
  Advertising, marketing, and promotional services; Creating, providing, recommending and disseminating advertising content for others; Dissemination of advertising for others via public and private wireless networks for display on mobile devices; Creation of advertising content; Promoting the goods and services of others, namely, connecting software developers and advertisers in order to distribute advertising content to end users; Advertising agency services; Online advertising on a computer network; Online advertising and marketing services in the fields of e-commerce and gaming via wireless networks and the Internet for display on mobile devices; Consulting, advisory, and information services related to the aforesaid services; Advertising, marketing and promotional consultancy, advisory and assistance services; Dissemination and recommendation of advertising for others via the internet; Market analysis and research for advertising; Compilation of statistics relating to advertising; Programmatic advertising; Provision of advertising space on the internet, including for real time advertising; Information relating to advertising, marketing and advertising media provided online; Advertising and marketing advice for others related to e-commerce and gaming; Arranging of commercial transactions for third parties for others in the fields of advertising, gaming and e-commerce; Consultancy regarding advertising communication strategies; Collection, processing, systematization, compilation, and analysis of data relevant for advertising.
Class 38
  Broadcasting services; telecommunications services, transmission of data, digital media, electronic media, news, messages, podcasts; data, video and audio streaming; news agency services; Electronic transmission and streaming of digital media content for others via the internet or other communications network; provision of online chatrooms, bulletin boards; Providing blogs in the nature of articles in the fields of advertising and marketing, digital advertising, artificial intelligence, e-commerce, computer software and mobile applications via a website; provision of advisory, information and consultancy services in respect of the aforesaid services.
Class 41
  Entertainment services; provision of libraries and online libraries; screenwriting, scriptwriting, speechwriting; publishing services; production, directing and editing of film, music, theatre and audiovisual media; organising conferences, exhibitions and competitions; provision of information relating to education, training, competition and entertainment via online websites; provision of games and competitions; education and training services; providing non-downloadable media from websites; education services, namely, providing non-downloadable webinars in the field of marketing and advertising; Providing non-downloadable publications in the nature of articles in the fields of advertising and marketing, digital advertising, artificial intelligence, e-commerce, computer software and mobile applications via a website; Providing non-downloadable publications in the nature of guides and reports in the field of advertising and marketing, digital advertising, artificial intelligence, e-commerce, computer software and mobile applications via a website; Providing non-downloadable videos in the fields of advertising and marketing, digital advertising, artificial intelligence, e-commerce, computer software and mobile applications via a website; Entertainment information; Entertainment services, namely online gaming services in the nature of providing online electronic games, online multiplayer video games, and online video games; organization of electronic game competitions, contests, and challenges; providing entertainment information related to electronic games and gaming via a website; providing entertainment information in the fields of electronic games and gaming; Multimedia publishing relating to software; provision of information, advisory and consultancy services in respect of the aforesaid services.
Class 42
  Providing temporary use of online non-downloadable software and applications for use in the management of mobile software applications; Design and development of computer software and mobile applications; Software and mobile application technical support services, namely, troubleshooting of computer and mobile application software problems, and services for the updating and maintenance of computer and mobile application software; Software as a service (SAAS) services featuring software for mobile application software development; Providing online non-downloadable software development and publishing tools; Providing online non-downloadable software for scaling the distribution of other software; Providing online non-downloadable software for advertising, marketing, and monetizing other software; providing online non-downloadable software for user acquisition management and scaling; Information, advisory, and consulting services relating to the aforesaid services; Providing online non-downloadable software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing information; Platform as a service (PAAS) featuring computer software platforms for digital advertising; Platform as a service (PAAS) featuring non-downloadable computer software for use in creating, formatting, optimization and delivery of advertisements via the internet; Platform as a service (PAAS) featuring software using artificial intelligence (AI) for use in creating, formatting, optimization and delivery of advertisements via the internet; Software as a service (SAAS) services featuring computer software for digital advertising; Software as a service (SAAS) services featuring software for programmatic advertising in the field of advertising; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for use in creating, formatting, optimization and delivery of advertisements via the internet; Software as a service (SAAS) services featuring artificial intelligence software for attributing purchases and key performance indicators to responsible advertisements; Software as a service (SAAS) services featuring artificial intelligence software that provides real-time intelligence by combining information from various databases to determine advertisement delivery to users on various platforms; Software as a service (SAAS) services featuring software development and publishing tools; Artificial intelligence-enabled software as a service (SAAS) services featuring software for use in optimizing advertising campaigns, optimizing bidding on impressions and determining optimal placement of advertisements; Providing temporary use of online non-downloadable software development kits (SDKS); Providing a web hosting platform for users to access real-time analytics and measurements; Design and development of computer software for reading, transmitting and organizing data in the fields of e-commerce and gaming; Data analysis in the fields of audience monetization and revenue generation; Technological consultation and services in the fields of artificial intelligence, e-commerce and gaming; Providing online non-downloadable game software and applications; provision of online websites for information, education, training, competition and entertainment purposes; Providing a website featuring blogs and non-downloadable publications in the nature of articles in the fields of advertising and marketing, digital advertising, artificial intelligence, e-commerce, computer software and mobile applications; Providing a website featuring resources, namely, non-downloadable publications in the nature of guides and reports in the field of advertising and marketing, digital advertising, artificial intelligence, e-commerce, computer software and mobile applications; providing a website featuring entertainment information related to electronic games and gaming.

AppLovin Corporation

Representative: J A Kemp LLP