# Trade Mark Journal No.2025/026 27 June 2025

## UK00004210240 28 May 2025 (35,41)

TRUE BLUE

International priority date claimed: 6 April 2025 (Switzerland) (04973/2025)

Class 35
  Advertising; Arranging newspaper subscriptions for others; Arranging subscriptions to telecommunication services for others; Auctioneering; Compilation of information into computer databases; Compilation of statistics; Marketing; Marketing research; Opinion polling; Organization of exhibitions for commercial or advertising purposes; Presentation of goods on communication media, for retail purposes; presentation of virtual goods and digital assets authenticated by non-fungible tokens (NFTs) on communication media, for retail purposes; promotional services; Public relations; Publication of publicity texts; Radio advertising; Rental of advertising space; Rental of advertising time on communication media; Sales promotion for others; Systemization of information into computer databases; Television advertising; compiling and maintaining online directories; providing information regarding organising and conducting volunteer programmes and community service projects; Retail services connected to the sale of soaps, perfumery, cosmetics, deodorants, toiletries, pre-shave and aftershave preparations; Retail services connected to the sale of badges made of common metals and their alloys, vehicle badges, figurines, key rings, memorial plates and plaques, ornaments, monuments, signs, number plates, statues and statuettes, works of art, all made wholly or principally of metal, small items of metal hardware; Retail services connected to the sale of razors, DVDs, computer games, video games, computer software, Computer game software for use on mobile and cellular phones, Downloadable graphics for mobile phones, Application software for mobile phones; Retail services connected to the sale of computer hardware, computer peripherals, publications in electronic format, mobile phone accessories, cases and covers for mobile phones, sunglasses, eyeglasses, decorative magnets; Retail services connected to the sale of precious metals and their alloys, Jewellery, Badges of precious metal, Ornamental pins, Pins [jewellery], Tie clips, Tie pins, Watches, Works of art of precious metal, wrist bands, team and player trading pins (jewellery), pin badges; Retail services connected to the sale of printed matter, photographs, stationery, instructional and teaching material (except apparatus), posters, flags, banners, trading cards, periodical publications, newspapers, books, magazines, albums, pens, pencils, stickers, vehicle stickers, greeting cards, calendars; Retail services connected to the sale of paper coasters, coasters of cardboard, printed publications, programmes, annuals, postcards, collectible cards, souvenir programs for sports events; Retail services connected to the sale of trunks and travelling bags, umbrellas, purses, bags, handbags, boot bags, rucksacks, backpacks, sporting bags, wallets; Retail services connected to the sale of household or kitchen utensils and containers, electric and non-electric toothbrushes, scale models [ornaments] of plastic and wood, coasters (tableware), mugs, ceramic mugs, porcelain mugs, cups and mugs, bottle openers, drinking bottles for sport; Retail services connected to the sale of flags, not made of paper, bath linen, bed covers, curtains of textile or plastic, bean bag covers, tea towels, textile wall hangings, bar towels, towels, pennants, napkins and tablecloths, badges made of fabric material; Retail services connected to the sale of Clothing, footwear, headgear, rugby boots, sportswear, football shirts, replica football kits, football bibs, wrist bands; Retail services connected to the sale of badges, cloth badges, other badges not of precious metal or cloth, rosettes, ornamental novelty badges, buttons, brooches for clothing; Retail services connected to the sale of decorative pins and badges not made of precious metal, hair bands, hair pins, pins of non-precious metal, buckles of precious metal, pin cases, badges for wear, embroidered badges; Retail services connected to the sale of carpets, rugs, mats and matting, wall hangings (non-textile), wallpaper; Retail services connected to the sale of games and playthings, gymnastic and sporting articles, toys, board games, hand-held, self-contained games apparatus, computer game apparatus, footballs, balls, bags adapted for carrying sporting articles and apparatus, goal posts, goal nets, reduced sized goal posts, sports training apparatus, shin pads, goalkeeper’s gloves; Retail services connected to the sale of darts and flights therefor, balloons, ordinary playing cards, games adapted for use with television receivers, models being toys, plastic models being toys, teddy bears, stuffed toy bears, puzzles, indoor football tables, table football tables, scale of models being toys, plastic models being toys; providing an online marketplace for buyers and sellers of virtual goods and services; Providing an online marketplace for buyers and sellers of crypto collectibles; organization, operation and supervision of loyalty and incentive schemes; Providing an online marketplace; providing an online marketplace for virtual goods authenticated by non-fungible tokens (NFTs); online retail store services connected to the sale of downloadable digital files and multimedia, image, video, music and audio files authenticated by non-fungible tokens; Retail services connected to the sale of virtual goods, namely, footwear, clothing, headwear, sportswear, football shirts, eyewear, bags, sports bags, backpacks, sports equipment, footballs, art, toys, for use online and in online virtual worlds; online retail store services connected to the sale of virtual reality content, namely, virtual reality software; information, consultancy and advisory services relating to the aforesaid.
Class 41
  Education; providing of training; entertainment; sporting and cultural activities; fan club services; football entertainment services; organisation of competitions; organisation of events; publication of books and of texts; provision of information and education services in relation to football; membership scheme services in the form of fan clubs; Arranging and conducting of conferences; Club services [entertainment or education]; Coaching [training]; Education information; Educational examination; Electronic desktop publishing; Entertainer services; Entertainment information; Game services provided on-line from a computer network; Holiday camp services [entertainment]; Live performances (Presentation of -); Museum facilities (Providing -) [presentation, exhibitions]; News reporters services; Organization of sports competitions; Photographic reporting; Photography; Physical education; Practical training [demonstration]; Production of radio and television programmes; Providing on-line electronic publications, not downloadable; Providing sports facilities; Publication of books; Publication of electronic books and journals on-line; Radio entertainment; Television entertainment; Ticket agency services [entertainment]; Timing of sports events; Information relating to sporting events provided on-line from a computer database or the Internet; entertainment services relating to sport; production of radio and television programmes; football camps; football training; provision of news relating to football; sports ticket agency services; information and advisory services relating to the foregoing. .

Chelsea Football Club Limited

Representative: Abion UK Limited