# Trade Mark Journal No.2025/027 4 July 2025

## WO0000001859665 (42)

Office of origin: United States of America

Date of International Registration:17 December 2024
Date of designation in the UK: 17 December 2024

The mark consists of The mark consists of the stacked words "COMMERCIAL", "ALLOCATION", and "BY BCG X", all to the left and partially overlapping a slash design.

International priority date claimed: 20 June 2024 (United States of America) (98609870)

Class 42
  Providing temporary use of online non-downloadable software for optimizing marketing strategies and implementation across channels, platforms, and direct-to-consumer touchpoints; providing temporary use of online non-downloadable software for business management and deriving insights from technical data, data models, AI models, and algorithms; providing temporary use of online non-downloadable software for business project management, namely, predicting project outcomes and modifying project implementation to increase likelihood of success in business transformation projects; providing a website featuring online non-downloadable software for optimization of marketing processes and resource deployment (Term considered too vague by the International Bureau pursuant to Rule 13 (2) (b) of the Regulations).

The Boston Consulting Group, Inc.

Representative: Thomas E. Zutic DLA Piper, 500 Eighth Street, NW, Washington DC 20004, UNITED STATES OF AMERICA