# Trade Mark Journal No.2025/027 4 July 2025

## UK00004220455 17 June 2025 (35,42)

AI Purpose Scorecard

AI Purpose Scorecard™ is a trademark of Lauren McPherson. All rights reserved. The terms ‘AI’ and ‘Scorecard’ are used descriptively and are not claimed exclusively.

Class 35
  Benchmarking (evaluation of business organisation practices); Development of business organization strategies relating to corporate social responsibility.
Class 42
  Research in the field of artificial intelligence; Testing, analysis and evaluation of the goods and services of others for the purpose of certification; Evaluation of performance of computer systems against bench-mark references.

Lauren McPherson