# Trade Mark Journal No.2025/029 18 July 2025

## UK00004231417 9 July 2025 (35,36,42,44,45)

FRIENDLY SHIELD

Class 35
  Administrative services relating to insurance, financial services, legal services, and debt; Business organization and management consultancy; Business administration services; Administration of loyalty rewards programs; Promoting the goods and services of others by means of a rewards scheme; Employment consultancy; Providing employment information; Human resources services; Personnel management; Personnel consultancy; Personnel recruitment; Personnel services; Personnel resources management; Personnel management consultancy services; Collection of personnel information; Maintenance of personnel records [for others]; operation of commercial businesses [for others]; business management; Market research, market analysis and market studies, direct marketing services; provision of business statistical information; business statistical studies and provision of business statistical and of commercial information; business analysis services; business advisory and information services; compilation of information onto a computer database; maintenance of information on a computer database; Business advisory services relating to insurance, corporate affairs and commercial matters; claims handling on behalf of insurers; risk management and advice on the prevention of claims; advisory and consultancy services relating to any of the aforesaid services; Administrative services relating to insurance; Medical billing services; Administering pharmacy reimbursement programs and services.
Class 36
  Insurance, financial and bond services relating to health, welfare, life, illness, sickness, and death; medical insurance; Bonds brokerage; Issuance of bonds; Information services relating to bonds; Financial services relating to bonds; Investment services in the field of treasury bonds; Agencies in the field of bonds and other securities; Insurance; Insurance brokerage; Insurance information; Insurance administration; Accident insurance; Life insurance; Insurance broking; Mortgage insurance; Credit insurance; Insurance research; Arranging insurance; Insurance advice; Providing insurance information; Insurance claims processing; Home insurance services; Insurance loss assessment; Arranging of insurance; Professional indemnity insurance; Private health insurance; Re-insurance services; Mortgage banking insurance; Dental insurance services; Insurance claim settlements; Insurance risk management; Medical insurance underwriting; Insurance advisory services; Insurance information and consultancy; Processing of insurance claims; Settlement of insurance claims; Medical insurance brokerage services; Administration of insurance portfolios; Provision of insurance information; Insurance underwriting and appraisals and assessment for insurance purposes; Long-term care insurance underwriting; Insurance for third party liability; Administration of group insurance plans; Assessing and processing insurance claims; Information services relating to insurance; Financial consultancy and insurance consultancy; Financial evaluation for insurance purposes; Consultancy services relating to insurance; Computerised information services relating to insurance; Savings schemes relating to health insurance; Financial evaluation [insurance, banking, real estate]; Arranging for financing of insurance premiums; Advisory services relating to life insurance; Advisory services relating to insurance claims; Provision of information relating to insurance; Insurance claims adjustment and settlement services; Underwriting of health insurance (Services for the -); Insurance services for the repayment of medical expense; Consultancy and brokerage services relating to health insurance; Insurance administration of prescription drug benefit plans; Debt advisory services; Banking and building society services; investment services; investment trusteeship and advisory services; saving schemes; saving schemes for children; investment bond services; bond dealing; savings bond services; unit trust services; pension services; brokerage services; money order services; cheque clearing; credit services; money transmission services; fund management; assurance services; mortgage services, loan services, insurance services; underwriting and claims handling services; insurance broking; insurance consulting; computerised insurance claims administration and processing; appraisal of insurance risks; insurance information; actuarial services; provision of financial and insurance information, including the provision of financial and insurance information via telecommunications, via networks, by online delivery and by way of the Internet; financial affairs, real estate affairs; Health insurance; Pension consultancy; Pension planning; Pensions consultancy; Pension plan services; Pension fund administration; Pension fund management; Pension fund administration services; Monitoring of pension funds; Provision of pension information; Advice relating to pensions; Financial advice relating to pensions; Financial administration of employee pension plans and insurance for employees; provision of advice in relation to insurance, pensions, savings, investment and other financial services; arranging insurance, pensions, savings, investments and other financial service products; underwriting insurance; administration services relating to the provision of advice and the sale of products of insurance, pensions, savings, investments and other financial services; retail services in connection with medical products; information, advice and consultancy services relating to the foregoing; including the aforesaid services provided online.
Class 42
  Platform as a Service [PaaS]; Hosting platforms on the Internet; Hosting of platforms on the Internet; Platform as a service [PaaS] featuring software platforms for transmission of images, audio-visual content, video content and messages; Providing temporary use of non-downloadable software applications accessible via a web site; platform as a service concerning financial benefits, physical and mental health, well-being, financial matters; Scientific research in the field of pharmacy.
Class 44
  Healthcare service; medical advice by phone, video, online, by app software, or in person; provision of access to medical help; Health screening; Health counselling; Providing health information; Health assessment surveys; Health risk assessment; Human healthcare services; Managed health care services; Professional consultancy relating to health; Consulting services relating to health care; Collation of information in the healthcare sector; Preparation of reports relating to health care matters; Providing health care information via a global computer network; Providing information in the field of health via a website; Mental health services; Mental health screening services; Personality testing [mental health services]; Medical screening; Physical and mental health services including screening services, advice, information, including for employees; Physiotherapy; Providing mental health rehabilitation facilities; Personality assessment services [mental health services]; Medical assistance consultancy provided by doctors and other medical personnel; Pharmacy services; Pharmacy advice; services to make prescriptions; Physical rehabilitation; Medical evaluation services for patients receiving rehabilitation; Exercise facilities for health rehabilitation purposes (Provision of -); medical counselling; medical assistance in relation to sleeping, exercise, wellbeing information, advice and consultancy services relating to the foregoing; including via websites, online platforms, and via software.
Class 45
  Legal advice; Legal advice and representation; Security services, legal services; Security services for the physical protection of tangible property and individuals; Social introduction agencies; Legal services relating to social insurance claims; Personal bodyguarding; Personal background investigations; Personal introduction services; Personal shopper services; Personal letter writing; Personal fashion consulting services; Personal legal affairs consultancy; Personal gift selection for others; Personal introduction services by computer; Consulting in the field of personal relationships; Providing information relating to personal body guarding services; Providing personal support services for families of patients with life threatening disorders; Providing non-medical in-home care services for individuals; Security services for the protection of individuals; online social networking services; Funerary services. Legal services; legal research; advocacy services; arbitration, mediation, conciliation and other dispute resolution services; provision of experts in connection with litigation, arbitration, mediation, conciliation and other dispute resolution methods; company formation, registration and secretarial services; enquiry and investigation services; consultancy, advisory and information services relating to all the aforesaid services.

National Deposit Friendly Society Limited

Representative: Page, White & Farrer Limited