# Trade Mark Journal No.2025/032 8 August 2025

## UK00004241808 30 July 2025 (42)

This trademark relates to a software-based system used in live entertainment environments, specifically theatres, cruise ships, immersive events, and other audience-driven performances. The system is designed to detect, measure, and analyze emotional and engagement responses of live audiences in real-time using locally connected devices and AI-driven emotion recognition technology. The software operates via a private, local Wi-Fi network and does not require internet connectivity. It captures anonymized audience data through camera systems and translates this into feedback metrics such as attention level, emotional reaction, and engagement spikes, without storing any personally identifiable information. The system includes an administrator interface for monitoring live performance reactions and generating post-event analytics reports. The technology is designed exclusively for ethical, non-invasive audience feedback, enhancing performance quality and creative direction. This trademark does not extend to downloadable software intended for consumer installation but is limited to non-downloadable, locally accessed software used by entertainment operators, producers, or venue owners. The system supports the analysis and reporting of live audience sentiment and satisfaction during or after performances, for the purpose of artistic review, performance improvement, and data-driven decision making in the live entertainment sector.

No claim is made to the exclusive right to use ‘Audience’, ‘Review’, or ‘Systems’ apart from the mark as a whole

Class 42
  Software as a service (SaaS) platform featuring artificial intelligence for analysing audience emotional responses during live entertainment performances; computer software and app for real-time emotion detection, facial expression analysis, and post-event reporting; delivered via locally hosted, non-downloadable software accessed through a private Wi-Fi network, and connected to via an app for generating emotional engagement analytics, audience satisfaction ratings, and performance feedback reports for use in theatres, cruise lines, and any entertainment or performance setting. This system will comply with data protection. Add-On Features (Future Upgrades): Body Language Recognition, Attention Tracking, Audio Reaction Detection, Sentiment-Weighted Engagement Score, Post-Show Micro Surveys, Audience-Type Modeling, Emotion Heatmaps, Performance Comparison Over Time. This system is designed to help directors, producers and performers by producing honest reviews in real time. This system is not limited to audiences for the entertainment industry and can be used in other settings such as Education & Training, Corporate Events & Conferences, Retail & In-Store Experience Testing, Film & TV Test Screenings, Mental Health & Therapy Settings, Gaming & VR Testing, or any other means where the need is to have honest feedback from consumers or customers. .

Luke Papworth