# Trade Mark Journal No.2025/033 15 August 2025

## UK00004243549 3 August 2025 (9,36,41)

Mark 1

BeWellthy,

Mark 2

BeWELLTHY

Class 9
  Downloadable digital resources, software applications, spreadsheets, calculators, e books and audio-visual content relating to financial wellbeing, long-term planning to avoid longevity risk and health/vitality budgeting which integrates the importance of proactive investment in health and the financial cost of long doing this. Covers behavioural finance tools and e-learning modules aimed at supporting life stage financial planning and proactive wealth wellbeing integration. .
Class 36
  Financial and wealth consultancy services, including investment planning, budgeting, cashflow forecasting, financial coaching and long-term wellbeing investment advice. Focuses on helping individuals fund wellness and longevity objectives through strategic resource allocation and behavioural finance. Emphasising the importance of considering health as having a financial implications both positively and negatively and demonstrating the financial metrics. .
Class 41
  Educational services including webinars, workshops, courses and coaching, delivered online or in-person, in the fields of personal finance, financial wellbeing, longevity planning and behavioural finance. Includes frameworks and training to support proactive life design decisions focused on changing epigenics to protect human capital and avoid longevity risks and ensure affordability for the whole of a persons and their families life/health and wealth span .

Kelly Ann Schofield