# Trade Mark Journal No.2025/034 22 August 2025

## UK00004245593 7 August 2025 (9,35,41,42)

STAR Framework

Class 9
  Downloadable software for psychological profiling, behavioural analysis, and personality segmentation; mobile applications for motivation assessment and mindset-based decision support; downloadable artificial intelligence software for use in interpreting human behaviour, generating personality insights, and delivering mindset-aligned recommendations; digital toolkits for training, coaching, and development based on motivational psychology and cognitive bias modelling; downloadable reports, data models, and instructional content relating to mindset frameworks and behavioural theory.
Class 35
  Business consultancy services relating to psychological profiling, personality segmentation, and motivation-based strategy; marketing consultancy incorporating behavioural science, personality frameworks, and mindset-based audience analysis; development and implementation of psychographic marketing models; brand positioning services using cognitive bias theory, emotional profiling, and motivational frameworks; organisational consulting relating to team dynamics, leadership psychology, and culture alignment based on personality and mindset theory.
Class 41
  Educational services relating to personality psychology, motivation theory, and behavioural science; provision of training, workshops, and coaching in the use of personality frameworks, decision-making models, and mindset-based systems; certification programmes for professionals in behavioural coaching, marketing, leadership, and customer service; publication of books, manuals, reports, and educational content relating to motivational psychology, STAR profiling, and applied behavioural frameworks; development and delivery of online learning platforms and digital training programmes focused on human behaviour and decision-making.
Class 42
  Software as a service (SaaS) featuring artificial intelligence for psychological profiling, behavioural diagnostics, and mindset-based decision support; design and development of computer software for interpreting personality traits, motivational drivers, and decision-making styles; hosting platforms and algorithms for cognitive bias modelling, emotional appraisal, and segmentation of user behaviour; development and provision of digital human operating systems for use in coaching, training, leadership development, and personalised communication; consultancy relating to the creation and deployment of AI tools for psychographic analysis and behavioural intelligence.

David Chadderton