# Trade Mark Journal No.2025/034 22 August 2025

## UK00004245619 7 August 2025 (41,42)

STAR Operating System

Class 41
  Educational services relating to the STAR Operating System, a psychological and behavioural framework for understanding human motivation, emotional response, decision-making, and personality dynamics; provision of training programmes, workshops, coaching sessions, and seminars in the fields of behavioural psychology, cognitive bias, motivational theory, emotional regulation, and psychographic segmentation; development and delivery of professional learning experiences for individuals and organisations applying the STAR Operating System in leadership, education, customer experience, personal development, and service design; publication of books, manuals, teaching guides, and digital content for use in mindset-based learning, coaching, and decision support.
Class 42
  Design and development of computer software, platforms, and artificial intelligence systems for use in behavioural analysis, personality profiling, cognitive bias detection, and motivation-based decision support; provision of software as a service (SaaS) delivering psychographic segmentation, emotional appraisal modelling, and mindset-based diagnostics through the STAR Operating System framework; development of digital behavioural engines and human-centred operating systems for use in coaching, education, customer experience, product design, and leadership development; technical consultancy relating to the implementation and optimisation of decision support technologies based on psychological and motivational theory.

David Chadderton